Addressable TV

Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’
18 Feb 2020
Furious’s Swartz: Sellers Must Focus on Portfolio Optimization
17 Feb 2020
Addressable Was The Word At Beet Retreat: TV[R]EV’s Wolk
14 Feb 2020
Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration
14 Feb 2020
Linear TV Is Going Addressable & National: Comscore’s Hinnant
13 Feb 2020
TVbeat Coming To America, Farazin Says
13 Feb 2020
Making Ad Buying Easier: DISH’s Robertson
11 Feb 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
Vizio TVs Updated For OAR Ads: Inscape’s McAfee
7 Feb 2020
Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno
29 Jan 2020
Addressable Extends Ads’ National Reach: DISH’s Arrix
29 Jan 2020
Samsung Ads’ Meyer: ‘Discovery’ Mode on Smart TVs Is a Sweet Spot for Advertisers
27 Jan 2020
Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’
16 Jan 2020
ACR Enables ‘One Media Truth’: Nielsen’s Rao
14 Jan 2020
Zenith’s Hartofilis: The Urgency of Addressability Is Leading to New Strategies
13 Jan 2020
NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads
12 Jan 2020
Matter More Media’s Scheppach: 25% of Linear TV Will Be Addressable This Year
10 Jan 2020
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
8 Jan 2020
Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo
4 Jan 2020
Fox’s Callahan: Next Year’s Opportunity Is Addressability
29 Dec 2019
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