Addressable TV

Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
10 Nov 2020
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
25 Oct 2020
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
21 Oct 2020
Geofencing’s Power Grows with Addressable TV : Propellant’s Brent LeVasseur
20 Oct 2020
Marketers Are Ready for Pilots of Addressable Ads: Discovery’s Sam Garfield
18 Oct 2020
‘Addressable Advertising at Scale Is Here’: Cox’s Beth Crotty
15 Oct 2020
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
5 Oct 2020
‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta
16 Sep 2020
Political Campaigns Vie for ‘Big Screen’ Access: Xandr’s Steve Truxal
8 Sep 2020
‘Omni-Video Is Critical Going Forward’: Dish Media’s Kevin Arrix
7 Sep 2020
‘We Have Opportunity to Drive Addressability Forward’: Vizio’s Adam Gaynor
19 Aug 2020
‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher
12 Aug 2020
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
27 Jul 2020
Omnicom Media Group Embraces National Addressable TV Amid OTT Boom: Kramer
30 Jun 2020
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
21 Jun 2020
Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy
18 Jun 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
29 May 2020
Why Demand for Addressable TV Far Outpaces Supply: #BeetU, Session 6
19 May 2020
Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
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