Addressable TV

Ampersand, Verizon Media Partner For TV Ad Scale
5 May 2020
Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s
23 Apr 2020
Xandr’s Kirk McDonald: We’re “Leaning in” with Advanced TV Tools Amid Market Disruption
2 Apr 2020
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
30 Mar 2020
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
30 Mar 2020
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
11 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’
9 Mar 2020
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
8 Mar 2020
Making Ads More Meaningful To The End Consumer: Google’s Curley
8 Mar 2020
Adcuratio’s Narasimhan On Connecting Ad Spots
28 Feb 2020
Matter More Media’s Scheppach: Linear TV Is On Its Way to Being 35% Addressable
26 Feb 2020
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
25 Feb 2020
Addressable Scale Is Growing: LiveRamp’s Prasad
24 Feb 2020
Strength In Offline & TV: Experian’s Danaher
24 Feb 2020
Blockchain Can Ease Connected TV Ad Tax: Manningham
23 Feb 2020
Addressable Is More Than TV Targeting: DISH’s Arrix
20 Feb 2020
Furious’s Swartz on Confronting the Challenges of Addressable
20 Feb 2020
WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities
19 Feb 2020
Defining ‘Deterministic’: DISH’s Bokhari Goes Granular
18 Feb 2020
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