While TV viewership soars, available inventory is changing, notably a spike in news and the lack of live sports. All this changing where and how consumers watch TV.

Helping brands navigate the market disruption,  Xandr is “leading in” with advanced TV products including reach and frequency management and addressable TV tools, explains Kirk McDonald, Chief Business Officer and Interim Lead of the AT&T unit, in this interview with Beet.TV

McDonald also talk about the commitment of AT&T to its employees and partners and how the company is being productive in the work-from-home setting.

We interviewed him remotely in his home yesterday.