While advertising around age and demo for certain programming categories has been the legacy of television advertising, the business is moving inexorably to “audience first” with rich data directing decisioning and understanding attribution, says Andrew Ward, president of Ampersand, in this Beet.TV interview.

Audience first solutions are not just for addressable TV but across all TV platforms, he says.

In this wide ranging conversation with Beet.TV’s Jon Watts, he talks about the evolution of Ampersand as a “simplified” buying platform.

The company is a joint venture of Comcast, Charter and Cox.   Formerly known at NCC Media, it was rebranded Ampersand last year.