Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data around consumer behavior is driving effective media buying in real-time – and how […]

Xandr’s Beaumier Aims To Mix Upfront & Real-Time TV Ad Sales

CANNES — In the rapidly-expanding kingdom of AT&T, Xandr, its unit for facilitating advanced TV ad buying, is playing a stronger role. Almost exactly a year after AT&T acquired ad-tech platform AppNexus, it has just rebadged AppNexus’ demand-side platform (DSP) as “Xandr Invest”, and allowed ad buyers to to target viewers using AT&T’s first-party data […]

Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

FORT LAUDERDALE — We’re not there quite yet – but we could be soon, if clients get their way. That’s the view of one industry exec casting her eye over the prospects for how so-called “programmatic” advertising technologies might revolutionize TV ad buying. “In the beginning of 2015, there were some big announcements that … made a […]

Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier

So-called “programmatic” methods of automating and controlling how advertising is bought are making waves in digital display ad circles. But do TV networks have any reason to change decades of ad-selling processes to make way? “A lot of the inventory is remnant, otherwise goes unsold. It’s not the top top tier of national broadcasters,” Xaxis product […]

Videology’s Castree on Segmented Market Opportunities

FORT LAUDERDALE — It’s one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree describes, Videology is a little bit like geology… “Sand — How we can use our Nielsen and Rentrak data to score television […]

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

FORT LAUDERDALE — After having purchased mobile ad analytics firm Flurry and video ad tech outfit BrightRoll, which will be the name for all its ad tech, Yahoo is looking at combining the force of each to help TV companies retain viewers with cross-screen ad targeting. Speaking with Beet.TV, Yahoo’s global TV and video partnerships chief Brent […]

One-to-One Data Will Change the Television Business, WPP’s Irwin Gotlieb

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]

Beet Retreat ’15: Agenda

Session Location:  All sessions are in Studio 234, one meeting space, on the second floor.  There is no registration check in, just join us.  Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]

The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]

Xaxis’ Grether Expects Programmatic TV Early In 2016

So far, “programmatic” technologies for targeting and automating online ad buying have revolutionized the display ad segment. They have also made big in-roads in to video ads. Whilst few expect such a big bang in the television sector any time soon, WPP’s programmatic unit Xaxis expects to have its technology on-stream by the start of 2016. […]

Beet Retreat ’15: “The Transformation of Television,” an Executive Retreat presented by

November 11-13, 2015 The W Fort Lauderdale with   Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]

Beet Video Advertising Summit: “Life Beyond the Pre-Roll,” August 6 at Mindshare, NYC, Presented by Ebuzzing & Teads

Since the very dawn of Web video, in-stream advertising  has dominated the medium. Now, forced by consumer demand, device proliferation and a changing marketplace where buyers and sellers demand more quality views around premium content, the industry is moving beyond the pre-roll. Advertisers and publishers are embracing other platforms and revenue streams.  These include “native” […]

Beet Retreat: Sorting out Programmatic Versus RTB w/ Forrester, SpotXchange, Videology and Xaxis

VIEQUES, PR – Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there's some confusion as to the differences. At the Beet.TV executive retreat, Joanna O'Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange.

Agency Trading Desk Xaxis Buys Audiences Rather Than Media

Xaxis, GroupM’s “agency trading desk,” is focused on transforming data into audience portraits.  Christina Beaumier, VP of Global Client Development at Xaxis, says, “We aggregate all of GroupM’s demand for audiences and then reach out into the marketplace to find the right inventory for those audiences.”  In this session from the recent Beet.TV executive retreat, […]