Advertisers Can Value Campaign Inventory: SpotX’s Cooke

FORT LAUDERDALE — So far this year, programmatic ad tech platform SpotX has nestled in to its new majority-owner RTL, been joined in a partnership with new stablemate Clypd and struck an audience advertising data partnership with TiVo Research. So how are things about to pan out? “(It) is going to allow us the opportunity to live-sync […]

 

Videology Helps UK Telco Boost Customer ROI: Astley

LONDON — In the pantheon of first-party data competitors, ISPs surely wield the biggest sword. After all, they automatically know exactly which of their many services their broadband customers are subscribed to. Marketing the missing services using video is something video ad tech firm Videology is helping one UK telco do, according to UK MD Rich Astley, who would not […]

 

Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may already be buying TV ads this way. That is according to video ad tech firm YuMe. Its chief revenue officer Scot McLernon concedes that “there is a little bit of hype […]

 

Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

AUSTIN — Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as “bridging the gap” until true programmatic TV advertising might finally be enabled. Last month, the pair announced video ad tech vendor Videology would plug in to FreeWheel to help advertisers buy video inventory programmatically on publisher sites through its FourFronts program, an extension of its private marketplace. […]

 

GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

AUSTIN — Many digital media executives expect it is only a matter of time before “programmatic” advertising – the collection of techniques which automate online ad-buying and which has taken hold in the display ad world – will work its magic on television. Indeed, many tech and data vendors are already trying to make this happen […]

 

Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke

PHOENIX — What’s the future of “programmatic”, the collection of targeting and trading technologies currently revolutionizing display advertising, when it comes to television and video? It boils down to “four buckets”, says video ad tech platform SpotXchange’s programmatic TV VP Randy Cooke: “Linear stream is going to benefit from a tremendous amount of optimization.” “Addressability.” “Dynamic […]

 

TV Can Be As Accountable As Digital: INVISION’s Miller

Advertisers reared on a generation of scientific online targeting and measurement may pour scorn, nowadays, on the relatively imprecise medium of TV – but new television techniques with a digital flavor may change that, says an ad tech exec. “Buying television has always been about buying audiences – but the measurement hasn’t been there,” David Miller, […]

 

Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier

So-called “programmatic” methods of automating and controlling how advertising is bought are making waves in digital display ad circles. But do TV networks have any reason to change decades of ad-selling processes to make way? “A lot of the inventory is remnant, otherwise goes unsold. It’s not the top top tier of national broadcasters,” Xaxis product […]

 

Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick

TubeMogul’s new programmatic TV ad buying platform brings benefits for both national advertisers and local US broadcasters, says an exec from one of the partners involved. PTV, launched last week, works by aggregating relationships with several providers that already offer this functionality, including AudienceXpress, clypd, placemedia and WideOrbit’s WO Programmatic-TV marketplace, from which many local TV stations […]

 

TubeMogul’s PTV Brings Programmatic To TV

Online video ad technology vendors are scrambling to get a slice of the much larger, main TV screen ad market by extending their digital buying capabilities to good ‘ol fashioned telly – and the latest to do so is TubeMogul. The Emeryville, California-based outfit has unveiled PTV, allowing data-driven buying of TV advertising. Ad buyers […]

 

Magna Global Aims for Programmatic TV Expansion

Many advertisers are aiming to expand their programmatic buys into TV this year, says Todd Gordon, EVP of Magna Global, in an interview with Beet.TV. “It’s natural for clients having success in programmatic to want to extend to TV where most of their ad dollars are going,” he says, adding that many Magna Global clients are […]

 

Programmatic Video Ad Spending Growing in Europe, Adap.tv study

COLOGNE, Germany –  Advertising agencies are spending more and more on digital video channels – and most of the money moving from existing media is being switched from traditional TV. According to programmatic video ad tech vendor Adap.tv’s 2014 European State Of The Video Industry survey, 2014 spending on digital video advertising is up 42% […]

 

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a company exec. AOL acquired Santa Monica-based Convertro and Seattle-based Precision Demand. “The combination really helps change the game in terms of how you […]