Simulmedia’s Morgan On Xandr: It’s All About The Partnerships

SANTA BARBARA, CA – Dave Morgan certainly knows the value of partnerships when scaling advanced audience targeting for television. So when he takes in the aspirations of AT&T’s Xandr, it’s the partnering theme that gets his attention. “There’s a really big mission. Whether AT&T itself is going to be able to do it or not […]

 
 

Omnicom’s Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter

SANTA BARBARA, CA – Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it comes to helping marketers understand their target audiences and making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,” says […]

 
 

Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’

SANTA BARBARA, CA – One of the big challenges for brands is being relevant in an environment of “continuous partial attention” on the part of consumers. That wasn’t an issue for AT&T at its recent Xandr Relevance Conference, according to Criteo’s Mollie Spilman. “They’re trying to pull off something really unique, but I can tell […]

 
 

Amplifi’s Mike Law: Added Scale Makes Addressable TV ‘Much More Viable’

SANTA BARBARA, CA – Planning and executing addressable television campaigns still means pulling together a variety of resources, but if Xandr can help to simplify that it will further facilitate bringing TV into the lower part of the sales funnel, according to Mike Law. “We’ve really been optimistic about the space,” says Law, who is […]

 
 

Xandr’s Mike Welch: National Premium Video Marketplace Will Aggregate ‘Significant Amounts Of Supply’

SANTA BARBARA, CA – Xandr’s partnership with Altice and Frontier to aggregate and sell their national addressable television inventory are just the first steps in Xandr’s pursuit of a national marketplace for premium, video-centric advertising on both the buy-side and sell-side. Within the next 12 months, Xandr envisions having “aggregated significant amounts of supply. We will […]

 
 

GroupM’s Gleason On The Vision Of Xandr: ‘Now Comes The Heavy Lifting’

SANTA BARBARA, CA – With Xandr, there’s no questioning the vision of AT&T as it harnesses its growing data, content and communications assets. It’s all about the execution. “And now comes the heavy lifting,” says Brian Gleason, CEO, Performance Media Group, GroupM. “From a vision, I think they’re spot-on.” In this interview with Beet.TV at […]

 
 

AT&T’s Xandr Presents ‘Credible’ Competition For Digital Giants: IAB’s Rothenberg

SANTA BARBARA, CA – When IAB CEO Randall Rothenberg contemplates the rebirth of AT&T’s advertising and media operations in the form of Xandr, he sees a looming competitor to the most powerful digital giants. “There’s no question that lots of folks in the marketing and media world would like more alternatives to Google and Facebook, […]