Tubi Extends Past “Programmatic First” as Business Builds

As AVOD connected TV services line up behind SVODs to take their share of eyeballs and ad spend, it seems they are having to roll up their sleeves and get manual. In this video interview with Beet.TV, Tyler Fitch, VP, Advertising Partnerships at Tubi, says that Tubi is building on its heritage in automated TV […]

 

TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage

The addition of TV networks from two more broadcast companies means Xandr’s Invest TV users can now place data-driven linear TV buyers across 52 US TV networks. Invest TV employs a user interface to enable automated buying and unified reach. Earlier this year, AMC Networks, Disney and WarnerMedia became the first programmers offering national linear […]

 

What GroupM Wants From Connected TV: Sweeney

One of the world’s biggest media-buying agencies is rapidly increasingly its spending on connected TV ads for clients. But GroupM is still kicking the tyres of a burgeoning range of suppliers. In this video interview with Beet.TV, Matt Sweeney, chief investment officer for GroupM US, describes spending trends and his wishlist for platforms. Growing spend […]

 

CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman

The sale of ads in connected TV environments has reached an “inflection point” because recent advances in software are allowing TV publishers to exert more control and reap more efficiency from the channel. That is according to one executive in the box seat for the connected TV revolution. “We are now seeing supply that’s available […]

 

How CTV Is Different In Europe: Xandr’s Soucaret

LONDON – Even more fragmented, but more cooperative – that’s how the connected TV (CTV) advertising landscape looks in Europe compared to the US, according to one man who leads European CTV operators for a major ad-tech supplier. If you thought the US CTV environment was fragmented, the European marketplace – marked by a host […]

 

Recontextualizing Context In Real-Time: Illuma’s Mason

LONDON — Contextual ad targeting is emerging as an antidote to the narrowing playing field for ad targeting technologies – but what if “context” is not what you think? GDPR, CCPA, the deprecation of third-party cookies and new limits placed on certain mobile ad identifiers are sunsetting the age of audience hyper-targeting. Now many people […]

 

Indie Voters Are Now Paying Attention: Xandr’s Charlotte Lipman

Election Day is fast approaching, and people are starting to pay more attention to politics. Since the beginning of the year, the most likely voters have grown more dependent on televised political advertising to help form an opinion about candidates and key issues like the coronavirus pandemic and the economy. Among those voters who are […]