Digital Video Drives Demand for More Linear Targeting: Xandr’s Pete Doe

Television advertisers are seeking the same kind of audience targeting features they’ve grown to expect among digital channels, a demand that will help to support the growth of addressable advertising on national TV. Measuring the effectiveness of those campaigns will be a key part of the next stage of linear TV’s evolution. “A lot of […]

 

In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman

LONDON – Connected TV has burgeoned in recent years thanks to new over-the-top TV services and, latterly, stay-at-home viewing growth. Now the new year is set to see it take off even farther. In this video interview with Beet.TV, Daniel Clayman, Xandr VP and MD for Northern Europe, explains what 2021 means for CTV growth in […]

 

Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says

When the universe of choice and features goes on expanding, how do you deliver a powerful service that is simple to use? That is the challenge this year for Xandr, the advertising and analytics division of WarnerMedia, as it ponders the next phase in its product evolution. In this video interview with Beet.TV, Eric Hoffert, […]

 

Convergence of Linear TV, Digital Video Is Key Goal: Xandr’s Christina Beaumier

The shift in viewing habits from linear TV to newer digital video platforms comes as advertisers seek a more unified approach to their media buying. The pandemic sped up that change in viewing habits, making it more imperative for advertisers to better understand the best ways to reach unduplicated audiences. “When we think about the […]

 

Where Addressable TV Fits In: Dentsu’s Stockton

The emergence of connected and over-the-top TV solutions for advertisers presents the promise of one-to-one advertising, going beyond the old demographic targeting approach. But few ad agencies out there believe that a grand lurch from one medium to another would be sensible. In this video interview with Beet.TV, Dentsu Aegis Network’s VP of video innovation […]

 

‘Convergence Is a Real Thing Right Now,” Xandr’s Jason Burke

BOSTON – The convergence of traditional linear TV and digital video has accelerated as more households connect their TVs directly to the internet. The shift has created more opportunities for advertisers to improve their targeting by harnessing consumer data. “In recent years, there have been certain concepts that have come to TV in terms of […]

 

COVID-19 Has Changed Business Forever: Dentsu’s Naryani

SINGAPORE – Vaccines may be rolling out but, even when something like normality arrives, few are expecting the world to function in quite the same way it did before COVID-19. Case in point – the pandemic has tilted business even farther toward online channels. In this video interview with Beet.TV, Sunil Naryani, Vice President, Commercials […]

 

Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher

Advanced TV has grown more significant to advertisers aiming to reach consumers who are watching video on a broader variety of platforms. Audience fragmentation presents another challenge for brands that want a unified view of the entire landscape, including linear TV and digital video services. “Buyers are looking for reach and frequency measurement across all […]

 

Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

If 2017 looked like an early point at which to make a big play into connected TV, 2021 looks like being the year when investment pays off. For some time, CTV was a powerful but challenging opportunity – the promise to target individual households, if only a host of interconnectivity issues could be overcome. But, […]

 

Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better

2020 has fused together existential challenges with some of the biggest potential opportunities. Together, it makes for a heady cocktail – change, even enforced change, can lead the industry to make overdue changes, to a brighter tomorrow. In this video interview with Beet.TV, Vin Paolozzi, Chief Investment Officer with Interpublic Group’s Kinesso unit, talks about […]

 

A+E’s Montenes Puts People At The Heart Of Advanced TV

Connected TV ad sales may offer a degree of automation on the sales side and targeting beyond age and gender demographics. But that doesn’t mean it isn’t still a relationships business. In this video interview with Beet.TV, Roseann Montenes, VP, Precision & Performance Ad Sales, A+E Networks, explains why she is focusing on people. Connecting […]

 

Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman

BOSTON – The advertising marketplace has grown more complex amid increased fragmentation among media channels, including various digital platforms on connected devices. Centro, a provider of trading and media operations software for digital advertisers, sees an opportunity for continued automation among buyer and sellers of advertising in a more omnichannel environment. “The biggest challenge is […]

 

Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer

As someone who launched a new TV ad-tech platform just as a global pandemic began, Pete Bruckbauer ends 2020 having seen the value in good timing. Now he wants the industry to realize the benefit of alignment. Xandr, where Bruckbauer is senior product manager, launched Invest TV, a platform for TV ad buyers to transact […]

 

Data-Driven Buying of Linear TV Drives Efficiencies: Kinesso’s Lauren Bernard Mannix

Marketers next year will keep looking for ways to develop omnichannel media strategies that reach target consumers more efficiently. Advertisers want to move from planning and measurement of siloed media outlets toward a more holistic approach that avoids over-exposing viewers to the same ads too often. “There’s a lot of value for clients in being […]

 

Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms

Marketers are seeking to boost the efficiency of their media buying as the economic fallout of the pandemic pressures their advertising budgets. The demand for greater efficiency makes transparency a bigger a priority in ensuring they’re reaching the right audiences with their media buys. “Agencies and marketers are cost-conscious,” Sarah Warner Harms, vice president and […]

 

Tubi Extends Past “Programmatic First” as Business Builds

As AVOD connected TV services line up behind SVODs to take their share of eyeballs and ad spend, it seems they are having to roll up their sleeves and get manual. In this video interview with Beet.TV, Tyler Fitch, VP, Advertising Partnerships at Tubi, says that Tubi is building on its heritage in automated TV […]

 

TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage

The addition of TV networks from two more broadcast companies means Xandr’s Invest TV users can now place data-driven linear TV buyers across 52 US TV networks. Invest TV employs a user interface to enable automated buying and unified reach. Earlier this year, AMC Networks, Disney and WarnerMedia became the first programmers offering national linear […]

 

What GroupM Wants From Connected TV: Sweeney

One of the world’s biggest media-buying agencies is rapidly increasingly its spending on connected TV ads for clients. But GroupM is still kicking the tyres of a burgeoning range of suppliers. In this video interview with Beet.TV, Matt Sweeney, chief investment officer for GroupM US, describes spending trends and his wishlist for platforms. Growing spend […]

 

CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman

The sale of ads in connected TV environments has reached an “inflection point” because recent advances in software are allowing TV publishers to exert more control and reap more efficiency from the channel. That is according to one executive in the box seat for the connected TV revolution. “We are now seeing supply that’s available […]

 

How CTV Is Different In Europe: Xandr’s Soucaret

LONDON – Even more fragmented, but more cooperative – that’s how the connected TV (CTV) advertising landscape looks in Europe compared to the US, according to one man who leads European CTV operators for a major ad-tech supplier. If you thought the US CTV environment was fragmented, the European marketplace – marked by a host […]

 
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