Very happy to have our colleague and friend Pooja Midha, Chief Growth Officer of Comcast Advertising, on this episode of the #BeetCast podcast.

Pooja is a veteran of senior advanced TV roles at Viacom, Disney and as CEO of trueX until earlier this year.

For all of us, it’s been a challenging time during the pandemic: For Pooja it has been an especially  tumultuous year that included the sale of TrueX, a pregnancy, the birth of a second child, and joining Comcast in a senior role.

In this session, she speaks about her experiences as a woman of color. She shares her hopes for a more inclusive, bias-free workplace. She reflects on her own journey and tells what she is doing to help others.

Commenting on the current state of advanced TV, she talks about the importance of interoperability of viewer identity and the work that’s being done by Blockgraph and others.

And she shares her vision for FreeWheel and Effectv, both units of Comcast Advertising.

Thanks Pooja for a great conversation.  And congratulations on the new job!

Thanks to the BeetCast sponsor Mediaocean.

And thank you for listening.

Hope you enjoy the episode.