Data will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and contributor to Beet.TV.
Creating a unified identity graph, and establishing “clean rooms” and interoperable marketplaces – all the while in a privacy compliant manner – are some of the industry topics discussed here.
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