TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’

VIA BEETCAM– The digitization of the world has sped up across the board as a result of coronavirus. In an interview via BeetCam, Matt Spiegel, EVP of Marketing Solutions and head of media vertical at TransUnion explained how this rapid learning curve will have longer effects. Ad tech has been on the front end of […]

 

TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’

SAN FRANCISCO– Accuracy is everything when it comes to consumer data. In an interview with Beet.TV, David Oliveira, vp of media vertical partnerships at TransUnion explored how their precise date has given them a tremendous advantage in addressability. TransUnion aims to develop solutions for the connected consumer in mind. They have a comprehensive and accurate […]

 

Credit Score Giant TransUnion Making Moves in Media Sector, Matt Spiegel explains

In 2019, more audiences and more regulators than ever before are concerned about how consumer data is being pieced together from various sources to track and target potential customers. That comes after Facebook, suffering its own Cambridge Analytica scandal, last year shut Partner Categories, the program which it allowed advertisers to target ads using customer […]

 

$10 Million Tru Optik Funding Round Includes Partnership With TransUnion

Just shy of its sixth anniversary, Tru Optik has reached “an inflection point for us” with a $10 million venture round whose participants include TransUnion, with which Tru Optik will partner on data and privacy, says CEO Andre Swanston. The funding round for the provider of over-the-top targeting, measurement and privacy management was led by […]

 

Relevance Depends On Data & Identity: TransUnion’s Spiegel

SANTA BARARA — Is relevance still… relevant? For years, marketers have talked about reaching a point in the advertising ecosystem where they can know so much about their audiences that they can craft and customize the most precise messages and content for consumers. That is still the hope, but getting there is going to take […]