Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities

For a company that is well versed in tracking spending, TransUnion certainly knows how to finance an acquisition. Its planned acquisition of ad identity resolution company Neustar for $3.1 billion, announced Tuesday, would be its fourth in the space in the last couple of years. In this video interview with Beet.TV, TransUnion’s EVP of marketing […]

 
 

TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel

CHICAGO – After a series of acquisitions in the last couple of years, consumer data company TransUnion is wrapping its units together into one, and “retiring” three former brands. The company had acquired Tru Optik, Signal Digital and TruSignal, as it built out its own ambition to provide consumer and household data to power ad […]

 
 

#BeetCast Replay: Andre Swanston: Angels Saved My Start-up as VC’s Shut the Door

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from a few […]

 
 

TransUnion is Powering OpenAP’s ID Solution

CHICAGO – The increasingly complex world of advanced, targeted TV advertising may settle down into an accepted norm of multiple standards, buying channels and viewer identity profiles – as long as there are sufficient connectors to translate between each of them. In the latest move, OpenID, the US TV network consortium, is launching its own […]

 
 

Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the […]

 
 

TransUnion Injects Identity Into Blockgraph

The cable TV industry initiative aimed at securely sharing viewer data whilst keeping privacy in mind just levelled-up, by striking a partnership that gives it access to a huge consumer identity graph. Blockgraph – owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS – is partnering with TransUnion, the consumer data company which has been […]

 
 

Data Collaboration Is Central to the Digital Future, Transunion’s Matt Spiegel

Data will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and contributor to Beet.TV. Creating a unified identity graph, […]

 
 

A Big Legacy Player Transformed: Bill Wise on the New Mediaocean

For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are […]

 
 

BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn

Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated […]

 
 

Blockgraph Spreads Its Wings: More Partners, Manningham Says

The company aiming to use blockchain technology to improve the advertising supply chain is itself hoping to add further links to its chain. Blockgraph is a JV of Comcast, ViacomCBS and Charter’s Spectrum Reach that uses the technology behind Bitcoin to enable privacy-compliant sharing of digital ad transaction and effectiveness data between partners. Now it […]

 
 

TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching

TransUnion will continue its expansion from providing consumer financial profiles into powering advertising transactions with audience data, by fully acquiring Tru Optik. Tru Optik is a data marketplace and management platform that includes the behavior of more than 80 million homes on connected TV, streaming audio and gaming. Deal terms were not immediately disclosed. TransUnion […]

 
 

Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail

NASHVILLE/CHICAGO — How do you sell a car during a global pandemic? With dealerships unable to be open, the auto industry has had to pivot their strategy in ways that they never have before. In an interview with Matt Spiegel, EVP of marketing solutions and head of media vertical at TransUnion, Allyson Witherspoon, vice president […]

 
 

COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel

CHICAGO – The COVID-19 pandemic has prompted many advertisers around the world to keep their wallets closed. But could spending be about to spring forward in a big way? In this video interview with Beet.TV, Matt Spiegel, head of media at TransUnion, says diminishing ad prices, more opportunistic ad buys and targeting technology will combine […]

 
 

TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’

VIA BEETCAM– The digitization of the world has sped up across the board as a result of coronavirus. In an interview via BeetCam, Matt Spiegel, EVP of Marketing Solutions and head of media vertical at TransUnion explained how this rapid learning curve will have longer effects. Ad tech has been on the front end of […]

 
 

TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’

SAN FRANCISCO– Accuracy is everything when it comes to consumer data. In an interview with Beet.TV, David Oliveira, vp of media vertical partnerships at TransUnion explored how their precise date has given them a tremendous advantage in addressability. TransUnion aims to develop solutions for the connected consumer in mind. They have a comprehensive and accurate […]

 
 

Credit Score Giant TransUnion Making Moves in Media Sector, Matt Spiegel explains

In 2019, more audiences and more regulators than ever before are concerned about how consumer data is being pieced together from various sources to track and target potential customers. That comes after Facebook, suffering its own Cambridge Analytica scandal, last year shut Partner Categories, the program which it allowed advertisers to target ads using customer […]

 
 

$10 Million Tru Optik Funding Round Includes Partnership With TransUnion

Just shy of its sixth anniversary, Tru Optik has reached “an inflection point for us” with a $10 million venture round whose participants include TransUnion, with which Tru Optik will partner on data and privacy, says CEO Andre Swanston. The funding round for the provider of over-the-top targeting, measurement and privacy management was led by […]

 
 

Relevance Depends On Data & Identity: TransUnion’s Spiegel

SANTA BARARA — Is relevance still… relevant? For years, marketers have talked about reaching a point in the advertising ecosystem where they can know so much about their audiences that they can craft and customize the most precise messages and content for consumers. That is still the hope, but getting there is going to take […]