TransUnion

CANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how to use. For many, the promise of a unified customer view remains fractured by internal technology silos and a lack […]

CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a […]

These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of […]

SAN JUAN, PR – Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities to bring clarity to a maddeningly complex landscape. “TransUnion is the ultimate connector within a fragmented media ecosystem,” Julie Clark, […]

Personalized experiences powered by first-party data are commonplace among marketers aiming to deliver unique messaging as they seek to grow their customer bases. With a fragmented ecosystem, connecting identities is becoming crucial. But, when your audiences are moving targets, how can you pin them down? In this video interview with Beet.TV, Julie Clark, SVP of […]

With just a week to go, thoughts in the digital media and advertising ecosystem are turning to Beet Retreat San Juan 2025, Beet.TV’s executive retreat for industry leaders. Famously started by Beet.TV founder, CEO Andy Plesser, the retreats are known for assembling executives across three days of discussion and networking. In this video interview with […]

Marketers are struggling to target audiences within today’s fragmented media landscape. How can they put the pieces back together again? Media companies are looking to understand how they can operate effectively in this fragmented environment, according to Julie Clark, SVP of media and entertainment at TransUnion, in this video interview with Beet.TV. She described how […]

AMENIA, NY — There is more data available for TV ad buyers to leverage for improved targeting than many of them appreciate. That is according to one executive who helps brands better understand their customers. In this video interview with Beet.TV’s Rob Williams., Brad Danaher, VP, Advanced TV, TransUnion, said his company often finds itself […]

CANNES — Marketers should focus on identity resolution as a foundational input for effective personalized campaigns, according to TransUnion’s Matt Spiegel. Speaking at an afternoon panel, he emphasized the importance of understanding audiences across fragmented channels to drive growth. While privacy concerns persist, Spiegel believes enhanced identity capabilities can coexist with responsible data practices, enabling […]

The shift of addressable data to the cloud is creating a new environment for connected TV and streaming data to come together with brands’ and agencies’ audience data, says Gareth Davies of TransUnion. This cloud-based approach can facilitate better overlap forecasting, audience segmentation, targeting and measurement, he explains in this video interview with Beet.TV. “What’s […]

AMENIA, NY — The digital advertising industry is finding new ways to connect data for targeting, insights and measurement in an increasingly privacy-centric world, even as Google confirms it will not deprecate third-party web tracking cookies and will instead add a “new experience in Chrome”. That is the view of Kevin Kowalick, VP of strategy for media and […]

Movers and shakers from the advertising, media, ad-tech and consumer data industries this month will converge at the Beet Retreat Berkshires to share ideas about the future, strengthen professional ties and make new friends. The highland region in northwestern Connecticut offers a scenic, woodland escape with colonial New England charm. “One of the reasons that […]

CANNES — In a media and marketing landscape more fragmented than ever, the concept of identity resolution is fundamental to being a bold marketer. So says Matt Spiegel, EVP of TransUnion’s TruAudience Growth Strategy, who believes marketers must stitch together a full picture of people and households in order to drive growth. “Every marketer is […]

MIAMI — In the evolving digital landscape, where addressability and the very nature of identifiers are shifting, the call for effective interoperability has never been louder. In this video interview with Beet.TV, Julie Clark, SVP of Media & Entertainment at TransUnion, underscores the urgency of this development. “Interoperability is essential to be able to make […]

SAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms. For Gillian Rudich, the complexity of today’s ecosystem necessitates a sophisticated approach to understanding and engaging with audiences. In this video interview with Beet.TV, Rudich, […]

SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”. The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on. For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as […]

SANTA MONICA, CA — These days, big brands looking to leverage data in advertising have to consider identity resolution, audience building, activation, measurement and analytics. TransUnion wants to offer the whole kaboodle under one roof. In this video interview with Beet.TV, Cory Davis, Sr. Industry Executive, Media & Platforms, TransUnion, explains why. Consolidating Providers TransUnion […]

CANNES — In the heart of a rapidly evolving industry, empathy and transparency emerge as the paramount traits for effective leadership, according to Julie Clark, SVP, Media & Entertainment at TransUnion. Clark joined the consumer data company in May this year from being Spotify’s global head of advertising revenue innovation. She also held senior roles […]

LAS VEGAS — In 2023, “clean rooms” are getting plenty of attention in a media and advertising industry seeking ways to collaborate with data. The tech lets partners work on connecting datasets – without sharing privacy-sensitive parts. But, in this video interview with Beet.TV, Matt Spiegel, EVP, Media & Entertainment Vertical, TransUnion, says “clean room” […]

With digital audience identifiers waning in usefulness, many ad buyers are once again looking back toward “quality” media opportunities. But that quest for “quality” doesn’t just mean media – it also means middlemen. In this video interview with Beet.TV, Frans Vermeulen, VP Strategy & Market Development, TransUnion, explains why the supply chain must also clean […]