TV-Commerce Convergence

Converging CTV & Ecommerce Will Be Key Theme at CES: Samsung Ads’ Courtney Howell

11 Dec 2024

CES Will Highlight CTV’s Convergence With Retail Media: LG Ad’s Mike Brooks

10 Dec 2024

CTV Transforms Early Touchpoints With Car Buyers: Ford’s Marla Skiko

7 Nov 2024

TelevisaUnivision Takes Off, Partnering United’s Kinective For Commerce, Travel Ads

8 Jul 2024

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

27 Jun 2024

Mastercard’s Cheryl Guerin: Blending Content with Commerce for Impactful Engagement

29 Apr 2024

Every Ad Doesn’t Have To Be Shoppable: Zenith’s Daniel Rolli

4 Apr 2024

Shoppable TV & Performance Storytelling: LG’s Marlow On A Boom Year For CTV Ads

20 Mar 2024

Retail Media & Shoppable Video Are Compelling for Brands: Hershey’s Vinny Rinaldi

27 Feb 2024

Unilever’s Sobol Switches On To AI-Driven TV Ads, Shoppable TV

15 Feb 2024

From Back Seat To Plate: Uber Advertising’s Khan On New Ad Formats

30 Nov 2023

Commerce Media Marks Convergence of Digital and Retail: Criteo’s Brian Gleason & Uber’s Megan Ramm

17 Aug 2023

Making Smart TVs That Live Up to the Name: Telly’s Ilya Pozin

8 Aug 2023

Adding Shoppable Moments to TV Content Takes Group Effort: KERV’s Marika Roque

4 Aug 2023

Shoppable TV Unites Content and Commerce: KERV’s Jay Wolff

31 Jul 2023

Shoppable Commercials Are Coming Soon: Kerv Interactive’s Marika Roque

8 May 2023

Shoppable Media Link Commerce With Content: Omnicom’s Frank Kochenash

23 May 2022

NBCU Offers Brands Shoppability With New Ad Offerings

10 May 2022

Roku Promises ‘Frictionless Retail’ with Roku Pay

3 May 2022

Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’

6 Apr 2022