Mobile

T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says
21 Mar 2023
Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting
21 Mar 2023
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023
Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon
4 Mar 2023
Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
23 Feb 2023
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
20 Feb 2023
For T-Mobile, The New Mobile Advertising Is In-Car
2 Feb 2023
Uber Plans to Expand Ad Platform with In-Car Video Tablets: Uber’s Mark Grether
9 Jan 2023
Smartphone Data Help Marketers Unlock Privacy-Safe Insights: T-Mobile’s Mike Peralta
3 Jan 2023
App Behavior Could Quickly Reveal Black Friday Ad Impact: T-Mobile’s Peralta
31 Oct 2022
Connecting After Cookies In The Era Of Flat Funnels: T-Mobile’s Peralta
25 Oct 2022
App Behavior Creates Audience Segments: T-Mobile’s Zhu
3 Aug 2022
Human Is The Answer: AppScience’s Lum On Media Measurement
24 Mar 2022
CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum
12 Jan 2022
You Are What You App: Why Mobile Drives TV Targeting, According To Sabio
20 Dec 2021
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
4 Aug 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
25 May 2021
Mobile Data Enable Audience Targeting on CTV: MediaCom’s Jeff Liang
20 May 2021
Mobile Data Support Personalized Healthcare Marketing: Starcom’s Melissa Gordon-Ring
18 May 2021