Mobile

Incrementality Drives Uber’s Advertising Journey

27 Mar 2023

T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says

21 Mar 2023

Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting

21 Mar 2023

Activision Blizzard Wants to Erase the Gaming Boundaries

14 Mar 2023

Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon

4 Mar 2023

Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road

23 Feb 2023

Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée

20 Feb 2023

For T-Mobile, The New Mobile Advertising Is In-Car

2 Feb 2023

Uber Plans to Expand Ad Platform with In-Car Video Tablets: Uber’s Mark Grether

9 Jan 2023

Smartphone Data Help Marketers Unlock Privacy-Safe Insights: T-Mobile’s Mike Peralta

3 Jan 2023

App Behavior Could Quickly Reveal Black Friday Ad Impact: T-Mobile’s Peralta

31 Oct 2022

Connecting After Cookies In The Era Of Flat Funnels: T-Mobile’s Peralta

25 Oct 2022

App Behavior Creates Audience Segments: T-Mobile’s Zhu

3 Aug 2022

Human Is The Answer: AppScience’s Lum On Media Measurement

24 Mar 2022

CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum

12 Jan 2022

You Are What You App: Why Mobile Drives TV Targeting, According To Sabio

20 Dec 2021

Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado

4 Aug 2021

Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz

27 May 2021

Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey

25 May 2021

Mobile Data Enable Audience Targeting on CTV: MediaCom’s Jeff Liang

20 May 2021