Measurement

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet
10 Dec 2025
Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero
10 Dec 2025
Retail Media to Surpass TV Ad Spend as Upper-Funnel Brand Credentials Show: WPP Media’s Bukowski
9 Dec 2025
‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy
7 Dec 2025
How TiVo is Challenging the Incumbents in Content Identification
2 Dec 2025
OpenAP’s Ashley Luongo: How TV Delivers Digital-Level Precision For Pharma Ads
1 Dec 2025
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
Convergence, Transparency and AI are Reshaping Programmatic Ads: Nexxen’s Chance Johnson
30 Nov 2025
Premium Advertising Depends on Brand Trust, Relevant Ads, Healthier Open Internet: StackAdapt’s Gregory Joseph
25 Nov 2025
Unlocking ‘Why?’: PMG’s Sam Bloom on the Biggest Mover in Retail Data
25 Nov 2025
Addressable Video and Smart Planning Drive Patient Action for Healthcare Marketers: PHM’s Sarah Bast
25 Nov 2025
Premium Media Inventory Needs Strong Brands, Respectful Ads, Relevant Messaging: The Trade Desk’s Will Doherty
24 Nov 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Index Exchange’s Alex Gardner: Contextual Signals Enable ‘Revolution’ In Audience Targeting
23 Nov 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
Retail Media Is Driving Brand Growth, Not Just Performance: Kroger’s Jenny Holleran
19 Nov 2025
Creative Quality, Data Collaboration and AI Agents Will Define Publishers’ Next Phase: Adobe’s Sam Garfield
18 Nov 2025
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