Measurement

Ad Metrics Create the Web We Deserve, Adelaide’s Guldimann Warns
21 Oct 2025
Data Collaboration Simplifies Retail Media’s Complex Mosaic: Albertsons Media Collective’s Liz Roche
21 Oct 2025
In-Store Retail Media Is ‘Where the Puck is Going,’ Says T-Mobile’s Cherian Thomas
20 Oct 2025
IPG Mediabrands’ Amie Owen: How Retail Data Creates ‘3D Picture’
19 Oct 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
TikTok Tackles Attribution’s Blind Spot, Starting With Google Analytics
15 Oct 2025
Mobile Gaming, Apps and CTV Are Key to Reaching Today’s Consumers: Dentsu’s Jessie Schwartzfarb
15 Oct 2025
Connecting Commerce to Storytelling: How Dick’s Sporting Goods Is Redefining In-Store Media
14 Oct 2025
Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
14 Oct 2025
Scale, Data and Trust Differentiate Our Expansion Into Commerce Media: Mastercard’s Jill Moser
13 Oct 2025
Data Vendor Ecosystem Boosts Ad Precision and Simplifies Activation: Index Exchange’s Michael Richardson
13 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
7 Oct 2025
Retail Data Is an Enabler, Enhancer and Arbiter for Modern Advertising: Dentsu’s Bruce Williams
7 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Brand Authenticity and Storytelling Help to Drive Patient Action: Questex’s Ayla Ellison
5 Oct 2025
Data and AI will Define the Next Phase of Retail Media: Flywheel Digital’s Bernie Che
1 Oct 2025
Zynga’s Heyman: Stop Dipping Toes and Dive Into Gaming’s Diverse Waters
24 Sep 2025
Wunderkind’s Adam Gendelman: Ad Industry’s Quantity-Over-Quality Obsession Hurts Brand Affinity
23 Sep 2025
Standardization Is Key to Linking Retail Media to Real-World Sales: IAB’s Collin Colburn
22 Sep 2025
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