Measurement

Streaming, Social, Retail Media Redraw Europe’s TV Ad Market: PubMatic’s Andy Jones
11 Jan 2026
Commerce Media Moves Up Funnel as Brands Test ‘Off-Platform’ Signals
11 Jan 2026
Live TV, AI Search, Retail Media are Set to Converge: Omnicom’s Megan Pagliuca at CES 2026
9 Jan 2026
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
7 Jan 2026
Advertisers Want it All: Mass Audience Reach Plus Advanced Targeting in CTV
7 Jan 2026
We’ve Lost a Great One: CBS’s Radha Subramanyam. Gone at 55
7 Jan 2026
Operative’s Tatta: AI can Solve the ‘4D Chess’ of Media Fragmentation
6 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
Best Buy’s Jen Jensen: Why Consumer Electronics Shoppers Represent ‘Unique Customer Landscape’
28 Dec 2025
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
23 Dec 2025
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
CTV Growth Jumps as Brands Push for Performance, Standards: Index Exchange’s Cadi Jones
17 Dec 2025
Stratacache’s Russell Young: In-Store Retail Media Shifts From ‘Pilot Purgatory’ to Enterprise Scale
17 Dec 2025
Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype
17 Dec 2025
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
WPP Media’s Wescott Targets 2028 for Critical Mass in Retail Media Certification
15 Dec 2025
Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman
15 Dec 2025
Healthcare Marketing Enters New Era: WPP Media’s Adam Arnegger on Power of Video and Connected TV
14 Dec 2025
CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
10 Dec 2025
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