Measurement

TransUnion’s Julie Clark: AI Moves From Technology Talk To ‘Outcomes Era’
17 Feb 2026
DISH Media Sidesteps IP Targeting Woes With Direct Customer Signals
16 Feb 2026
For AI in Ads to Work, IAB Says Fix the ‘Garbage In’ Problem First
15 Feb 2026
Intuit SMB MediaLabs’ Meg Beaudet: Deterministic Data Turns CTV Into ‘True Performance Channel’
10 Feb 2026
Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath
10 Feb 2026
Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push
9 Feb 2026
Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
9 Feb 2026
Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor
4 Feb 2026
Index Exchange’s James Wilhite: Gracenote Integration Promises CTV Proof-of-Purchase
4 Feb 2026
Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing
4 Feb 2026
Behavioral Data Holds Key to Unlocking CTV’s True Potential, EDO’s Weiss Says
3 Feb 2026
Amazon’s Charlotte Maines: Vast Authenticated Reach Brings Advertisers’ Storytelling From ‘Doorstep To Bedroom’
3 Feb 2026
Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
2 Feb 2026
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
27 Jan 2026
2026 Marks Turning Point for Unified, Self-Serve Retail Media: Criteo’s Sherry Smith
26 Jan 2026
How In-Store Media Captures Intent at the Moment of Choice: Stratacache’s Chris Riegel
25 Jan 2026
AI Is Turning Static TV Ad Packages Into Real-Time, Cross-Platform Orchestration: FreeWheel’s Soo Jin Oh
21 Jan 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Ampersand’s Justin Rosen: Poor AI Training Data Risks ‘Doom Loop’ of Degraded Insights
19 Jan 2026
Albertsons Media Collective Targets Real-Time Optimization for In-Store Screens
19 Jan 2026