Measurement

Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath
10 Feb 2026
Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push
9 Feb 2026
Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
9 Feb 2026
Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor
4 Feb 2026
Index Exchange’s James Wilhite: Gracenote Integration Promises CTV Proof-of-Purchase
4 Feb 2026
Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing
4 Feb 2026
Behavioral Data Holds Key to Unlocking CTV’s True Potential, EDO’s Weiss Says
3 Feb 2026
Amazon’s Charlotte Maines: Vast Authenticated Reach Brings Advertisers’ Storytelling From ‘Doorstep To Bedroom’
3 Feb 2026
Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
2 Feb 2026
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
27 Jan 2026
2026 Marks Turning Point for Unified, Self-Serve Retail Media: Criteo’s Sherry Smith
26 Jan 2026
How In-Store Media Captures Intent at the Moment of Choice: Stratacache’s Chris Riegel
25 Jan 2026
AI Is Turning Static TV Ad Packages Into Real-Time, Cross-Platform Orchestration: FreeWheel’s Soo Jin Oh
21 Jan 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Ampersand’s Justin Rosen: Poor AI Training Data Risks ‘Doom Loop’ of Degraded Insights
19 Jan 2026
Albertsons Media Collective Targets Real-Time Optimization for In-Store Screens
19 Jan 2026
In-Store Media Is Third Pillar of Retail Advertising: Albertsons’ Brian Monahan
14 Jan 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
WPP Media’s Luis Martinez: Retail Media Reaches ‘Tipping Point’ Beyond Transactions to Brand Building
12 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
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