Measurement

Agentic AI and Tentpole Events Drive 2026 Ad Spend Growth
13 Apr 2026
Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising
13 Apr 2026
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
13 Apr 2026
HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting
12 Apr 2026
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
8 Apr 2026
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
6 Apr 2026
Commerce Media’s Easy Growth Days Are Over. Now Comes the Hard Part.
6 Apr 2026
Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free
5 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Commerce Media Needs Transparency, Teamwork and Fewer Hidden Fees: Yahoo DSP’s Beth Gross
25 Mar 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti
23 Mar 2026
Three Pillars for Retail Media Network Success in a Crowded Market
22 Mar 2026
Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski
18 Mar 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
16 Mar 2026