Measurement

Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
8 Apr 2026
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
6 Apr 2026
Commerce Media’s Easy Growth Days Are Over. Now Comes the Hard Part.
6 Apr 2026
Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free
5 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Commerce Media Needs Transparency, Teamwork and Fewer Hidden Fees: Yahoo DSP’s Beth Gross
25 Mar 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti
23 Mar 2026
Three Pillars for Retail Media Network Success in a Crowded Market
22 Mar 2026
Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski
18 Mar 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
16 Mar 2026
Streaming Has Passed Linear – Now Roku Wants to Prove CTV Can Perform
16 Mar 2026
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham
16 Mar 2026
Ads Are Sexy Again as Streaming Discovery Gets Smarter: Gracenote’s Bill Condon
15 Mar 2026
Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments
11 Mar 2026
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