Measurement

Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
13 May 2026
TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter
TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter
11 May 2026
IAS’s Lisa Utzschneider: Total TV brings linear transparency to CTV
IAS’s Lisa Utzschneider: Total TV brings linear transparency to CTV
11 May 2026
Is Measurement the Missing Link for Pharma Brands Embracing CTV?
Is Measurement the Missing Link for Pharma Brands Embracing CTV?
11 May 2026
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf
10 May 2026
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
10 May 2026
Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way
Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way
10 May 2026
Evan Hovorka Pitches Albertsons as Retail Media Powerhouse
Evan Hovorka Pitches Albertsons as Retail Media Powerhouse
6 May 2026
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
4 May 2026
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
4 May 2026
Best Buy Ads Builds Incrementality Into Every Measurement Layer
Best Buy Ads Builds Incrementality Into Every Measurement Layer
3 May 2026
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
29 Apr 2026
POSSIBLE 2026 Tops 7,500 Attendees, Announces Lisbon Expansion
POSSIBLE 2026 Tops 7,500 Attendees, Announces Lisbon Expansion
28 Apr 2026
GMMB’s Erica Monteith: Political Campaigns ‘Can’t Afford to be Locked Into a Single Workflow’
GMMB’s Erica Monteith: Political Campaigns ‘Can’t Afford to be Locked Into a Single Workflow’
28 Apr 2026
HUMAN Security’s Stu Solomon: What Does It Mean for Advertisers When Half of Online Traffic Is ‘No Longer Human?’
HUMAN Security’s Stu Solomon: What Does It Mean for Advertisers When Half of Online Traffic Is ‘No Longer Human?’
28 Apr 2026
Creators are Finally Getting Credit for Priming the Pump of Sales
Creators are Finally Getting Credit for Priming the Pump of Sales
27 Apr 2026
CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard
CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard
26 Apr 2026
Marketers Must Impress Machines in Age of AI: IAB’s Caroline Geigerich
Marketers Must Impress Machines in Age of AI: IAB’s Caroline Geigerich
21 Apr 2026
Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan
Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan
20 Apr 2026