Measurement

IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other
IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other
19 Apr 2026
Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ to ‘Harness and Leverage’ AI Technology
Horizon Media’s Katy Ferguson: Agencies Need ‘Right People’ to ‘Harness and Leverage’ AI Technology
15 Apr 2026
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson
15 Apr 2026
TV Home Screens Are Premium Real Estate for Brands: TiVo Ad’s Matt Milne
TV Home Screens Are Premium Real Estate for Brands: TiVo Ad’s Matt Milne
15 Apr 2026
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
15 Apr 2026
Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes
Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes
14 Apr 2026
AI Is Eating the Internet’s Lunch and Not Picking Up the Check: AJL Advisory’s Lou Paskalis
AI Is Eating the Internet’s Lunch and Not Picking Up the Check: AJL Advisory’s Lou Paskalis
14 Apr 2026
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
14 Apr 2026
Agentic AI and Tentpole Events Drive 2026 Ad Spend Growth
Agentic AI and Tentpole Events Drive 2026 Ad Spend Growth
13 Apr 2026
Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising
Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising
13 Apr 2026
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
WPP Media’s Adam Shlachter: ‘Not Everyone Can Solve all of Their Problems’ With Data
13 Apr 2026
HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting
HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting
12 Apr 2026
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
8 Apr 2026
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
6 Apr 2026
Commerce Media’s Easy Growth Days Are Over. Now Comes the Hard Part.
Commerce Media’s Easy Growth Days Are Over. Now Comes the Hard Part.
6 Apr 2026
Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free
Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free
5 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Commerce Media Needs Transparency, Teamwork and Fewer Hidden Fees: Yahoo DSP’s Beth Gross
Commerce Media Needs Transparency, Teamwork and Fewer Hidden Fees: Yahoo DSP’s Beth Gross
25 Mar 2026