Measurement

Omnicom Media’s Analytics Chief: For AI, Guardrails will Set Business Outcomes Free
5 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Commerce Media Needs Transparency, Teamwork and Fewer Hidden Fees: Yahoo DSP’s Beth Gross
25 Mar 2026
Assembly’s Jason Lim: Cross-Media Measurement Is Not a ‘Panacea’
24 Mar 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti
23 Mar 2026
Three Pillars for Retail Media Network Success in a Crowded Market
22 Mar 2026
Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski
18 Mar 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
16 Mar 2026
Streaming Has Passed Linear – Now Roku Wants to Prove CTV Can Perform
16 Mar 2026
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham
16 Mar 2026
Ads Are Sexy Again as Streaming Discovery Gets Smarter: Gracenote’s Bill Condon
15 Mar 2026
Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments
11 Mar 2026
Ad Industry Needs Standards Before AI Agents Start Buying Media: IAB Tech Labs’ Anthony Katsur
10 Mar 2026
NewFronts Arrives Earlier as Media Buyers Plan Year-Round: IAB’s Craig Coleman
9 Mar 2026
‘Neuro Contextual’ Ads Offer Relief From the ‘Intrusive’ Retargeting Trap
9 Mar 2026
United’s Kinective: The Traveler Mindset Creates an Open Wallet
4 Mar 2026