Measurement

Retail Media Needs Accountability and Standardization, says Albertsons’ Liz Roche
11 Aug 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang
10 Aug 2025
Beet Retreat Berkshires 2025: Big Ideas in a Countryside Setting
10 Aug 2025
Genentech’s Erica Taylor on How Precision TV in Pharma Delivers Smarter Engagement
10 Aug 2025
IAB Tech Lab Unveils ‘LEAP’ Ad Playbook to Modernize Live Event Streaming Ads
6 Aug 2025
Programmatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, Kinesso
6 Aug 2025
From Digital to Physical: Uber Advertising Campaigns Leverage Utility and Emotion
5 Aug 2025
The Answer to Ad Tech’s Complexity Is One Word, Says FreeWheel’s Merriweather
4 Aug 2025
Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
4 Aug 2025
The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs Discuss
3 Aug 2025
Why CVS Media Exchange Believes Collaboration, Not Competition, Will Define Retail Media’s Next Era
28 Jul 2025
AI Is Reshaping Media Strategy, but Talent Must Stay Center Stage: IPG Mediabrands’ Maureen Bosetti
28 Jul 2025
Retail Media Must Move Beyond Data to Focus on Experience: Google’s McGahee
27 Jul 2025
Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt
23 Jul 2025
Data Collaboration and Household Targeting Unlock CTV’s Full Potential: Snowflake’s Dennis Buchheim
23 Jul 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart
22 Jul 2025
Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
20 Jul 2025
Breaking Down Silos Between Online and In-Store Data: Instacart’s Morgan O’Hara
20 Jul 2025