Measurement

Marketers Need Simpler, Smarter Paths to Audience Insights: TransUnion’s Brian Silver
15 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
Modular, Composable Solution Needed for Retail Media Frustration: Pentaleap’s Reiffen
15 Jul 2025
CVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused Communities
14 Jul 2025
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
Streaming Surpasses Linear, but Ad Challenges Persist: Simulmedia’s Dave Morgan
8 Jul 2025
The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal Silos
8 Jul 2025
AI, Identity and Blurring of Digital and Physical Worlds Drive Retail Media’s Future, Say Uber, Albertsons and Epsilon Leaders
6 Jul 2025
PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners
2 Jul 2025
Albertsons’ Mintz: To Prove Their Value, Agencies Must Close the Loop With Retail Data
2 Jul 2025
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
2 Jul 2025
VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations
1 Jul 2025
AI Needs an Anchor: Publicis’ Serrano on Connected Identity
29 Jun 2025
Instacart Demands a Return on Premium Video, Just Like Search
25 Jun 2025
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
25 Jun 2025
Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is Consolidation
23 Jun 2025
Marketers Must Balance First-Party Data with Smart Supplementation: TransUnion’s Matt Spiegel
23 Jun 2025
Dave Morgan Is in Ukraine Building Tech and Drawing Inspiration
23 Jun 2025
Premium Video Must Match Social Media’s Ease, Scale and Results: FreeWheel’s Mark McKee
22 Jun 2025
Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance Gain
22 Jun 2025