Set in the rolling hills of Amenia, NY, the Beet Retreat Berkshires returned this July to the historic Troutbeck Estate Resort — a place where conversations about the future of advertising feel both urgent and unhurried.
Over three balmy days, the estate’s quiet gardens and sunlit meeting rooms became a stage for some of the industry’s sharpest minds to exchange ideas away from the noise of the news cycle.
Fresh from the intensity of Cannes Lions, attendees arrived ready to slow down and dig in. The program moved between lively roundtable debates and informal conversations over coffee, covering topics that cut to the heart of media’s transformation:
- How to build more holistic measurement systems in an era of unrelenting fragmentation.
- Keeping creative and strategic talent flowing, even as AI streamlines production.
- The uneven growth of retail and commerce media—and why consolidation may be inevitable.
- Whether the hype around “agentic AI” will last, or fade like past tech fads.
There were moments of levity, naturally.
Agency veteran — and Berkshires area denizen —Rob Norman introduced the idea of JOJI—the “joy of joining in”—a phrase that neatly captured the retreat’s spirit and Andy Plesser’s vision: a carefully curated gathering where expertise is matched by openness, and where the relationships forged are as valuable as the insights shared.
The 2025 retreat was made possible with the support of our partners Magnite, Mastercard, MiQ, Alliant, Philo, Pontiac Intelligence, The Trade Desk, and BreastCancer.org.
Next up: Beet Retreat LA
If you missed out on the BeetBerks, don’t fret. There’s still a little time to plan your attendance at Beet Retreat LA.
The team will be heading to the Terranea Resort in Rancho Palos Verdes, California, November 12–14, 2025.
Here’s a preview of some of the topics that the industry leaders will be discussing and debating:
- CTV is redefining live events, shoppable TV, and innovative ad formats that elevate viewer experience.
- Programmatic is expanding into premium content and gaming.
- AI is pushing buyers and sellers into “launch and learn” mode, testing fresh ways to connect with consumers.
- Retail and commerce media’s rapid growth is turning brand marketers into both media buyers and media owners.
- In the cookie-optional era, first-party data and contextual targeting are taking center stage.
In typical Beet.TV fashion, Beet Retreat LA will offer three days mixing off-the-record fireside chats, curated panels, and breakout discussions sparked by questions from both speakers and attendees.
Programming officially begins Wednesday, November 12, at 4 p.m., concluding Friday, November 14, at noon. But for the early arrivals, there will be a Tuesday evening reception, plus the Annual Golf Outing and leisure activities on Wednesday. You won’t want to miss a second of it.
*For more information on the event, contact events@beet.tv.
**And for Partnership Opportunities, contact phil@beet.tv for more information.
