Measurement

TV Is Now a Full-Funnel, Data-Driven Powerhouse: Comcast Advertising’s Dawn Williamson
19 Jun 2025
Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
19 Jun 2025
Omnicom Connects With Disney, Walmart and More for Live Commerce, Data
18 Jun 2025
The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
18 Jun 2025
Roku and Amazon Join Forces to Expand Reach of Streaming Ads Across U.S. Households
17 Jun 2025
Ad Flexibility, Contextual Targeting have Reinvented the Upfront: Warner Bros. Discovery’s Jill Steinhauser
16 Jun 2025
TelevisaUnivision Deepens United Airlines Partnership as Domestic Travel Forecast Takes Off
11 Jun 2025
Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the Funnel
10 Jun 2025
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded
4 Jun 2025
The Trade Desk’s Jeff Daniel: Our CTV Campaign With Kinective Media Delivered 250,000 New Households for Luxury Brand
1 Jun 2025
AI and Deep Learning are Transforming Marketing, But Human Strategy Still Matters: Mediahub’s Salom Berlin
28 May 2025
NewFronts 2025 Showcased FAST, Shoppable TV and Data Innovation: Samsung Ads’ Michael Scott
28 May 2025
Adelaide CEO Marc Guldimann: ‘It’s 2025. Why Are We Still Talking About Viewability?’
28 May 2025
PMG’s Treon: CTV Success Requires ‘Controlling the Chaos’ of Fragmentation
27 May 2025
ReachTV’s Lynnwood Bibbens: Live Sports Now Accounts for Majority of Airport Networks’ Programming
21 May 2025
IAB’s Chris Bruderle: Digital Video Will Capture Nearly 60% of TV and Video Ad Spend in 2025
21 May 2025
Cadent Positioned as a Predictive for Ad Outcomes, Says President Doug Rozen
18 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
Staying Ahead of the Puck: IAS Sees AI as ‘Lifeblood’, Plays CTV ‘Long Game’
18 May 2025