Linear (Broadcast)

Technology Is Transforming Media Sales: Execs from Matrix Solutions, Hearst, Weather Group, Univision, Xumo, FreeWheel, Fox, Comcast
28 Oct 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
Upfronts Are Upgraded & Here To Stay: Fox’s Falco
22 Sep 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing
9 Jul 2021
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
6 Jul 2021
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
30 Jun 2021
Bringing Addressable To Local TV: Premion’s Vilade
17 Jun 2021
Vevo Partners Up To Make IP The New Prime-Time: Christensen
15 Jun 2021
Local TV Is Alive With Value: MadHive’s Helfgott
15 Jun 2021
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
How OMD UK Re-Architected To Follow Light TV Viewers
3 Jun 2021
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
26 May 2021
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
25 May 2021
‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
24 May 2021
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
18 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
Data Tell Story of Changing Viewership Habits: PMX’s AJ Kintner
13 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021