Data & Identity

PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results
PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results
13 Dec 2019
West’s Last Acts At Sky: More Transparency & Industry Collaboration
West’s Last Acts At Sky: More Transparency & Industry Collaboration
11 Dec 2019
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
8 Dec 2019
GroupM’s Norman: You Get Out What You Put In to Addressable TV
GroupM’s Norman: You Get Out What You Put In to Addressable TV
5 Dec 2019
The Marriage Of Digital & TV: Spectrum Reach’s Norris
The Marriage Of Digital & TV: Spectrum Reach’s Norris
4 Dec 2019
Skylar Kim and Jen Taylor: ‘Trying and Learning’ Paramount to Tune-In Marketing Partnership
Skylar Kim and Jen Taylor: ‘Trying and Learning’ Paramount to Tune-In Marketing Partnership
2 Dec 2019
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
1 Dec 2019
TV Companies Uniting Against Duopoly: OpenAP’s Levy
TV Companies Uniting Against Duopoly: OpenAP’s Levy
28 Nov 2019
The Past, Present and Future of Deterministic Data and Addressable Advertising
The Past, Present and Future of Deterministic Data and Addressable Advertising
26 Nov 2019
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
25 Nov 2019
Spectrum Reach’s Kline: Linear and Digital TV Now Pushing Back on the Duopoly
Spectrum Reach’s Kline: Linear and Digital TV Now Pushing Back on the Duopoly
25 Nov 2019
Horizon Media’s Campanelli: ‘First-Party Data Is the Holy Grail’
Horizon Media’s Campanelli: ‘First-Party Data Is the Holy Grail’
21 Nov 2019
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019
Direct Relationships Keep Cookies Alive: News Corp’s Guenther
Direct Relationships Keep Cookies Alive: News Corp’s Guenther
20 Nov 2019
‘We Have the Best Data in the Business’: Spectrum Reach’s Kline
‘We Have the Best Data in the Business’: Spectrum Reach’s Kline
17 Nov 2019
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
15 Nov 2019
Fireside Chat: The Future of Advanced TV Relies on Understanding Audiences
Fireside Chat: The Future of Advanced TV Relies on Understanding Audiences
14 Nov 2019
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
14 Nov 2019
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
12 Nov 2019
Addressable TV Hitting Scale: 605’s Horner
Addressable TV Hitting Scale: 605’s Horner
12 Nov 2019