MIAMI — For a modern advertiser, it’s a thorny problem. These days, your customers are reachable on all manner of different screens and devices that, whilst connected to the internet, are not connected to each other. It makes consumers schizophrenic. In other words, they have multiple identities, scattered across services. And that is a targeting nightmare. But many […]
MIAMI — The ability to target individual households with a medium that is traditionally more used to shouting at mass audiences is here and now. But it’s not universal – and it’s not yet living up to some of the wilder dreams of ad industry executives. But “addressable TV” is about to go large, and it’s time to […]
MIAMI — So you have been running an online ad campaign, and how you’re keen to harness the possibilities afforded by new TV ad tactics. Can you use the same data to target the same kind of audience, in the old medium? Sure, you can – but doing so takes a bit of work, according […]
MIAMI – Kristin Dolan, most recently COO of Cablevision Systems Corp, which was an early player in addressable television advertising, has a new day job. “It’s probably a bigger day job, but one that’s a little bit more self-directed and is really fun,” Dolan says of her role as CEO & Founder of 605. As […]
MIAMI — If you thought advertising technology was becoming like rocket science, you may surprised how right you are – next up, TV ad-tech is going in to space. TV ad technology provider INVIDI, which enables household-level TV ad targeting for broadcast companies more used to beaming out a single message en masse, is getting excited about a technology […]
November 16-18, 2016 The Royal Palm South Beach with Media Partner dall sessions in East Ballroom Wednesday, November 16 Keynotes: 3:00p – 3:15p Andrew Deming, SVP, Marketing, Bank of America Dan Bruinsma, Chief Investment Officer, GroupeConnect (Publicis) with Tracey Scheppach, CEO & Founder, Matter More Media 3:15p – 3:30p Brian Cordes, Director of Client Solutions, AT&T […]
A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV. The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks. […]
Advertisers and agencies were the first to embrace data to plan and measure the results of television and video advertising campaigns. But with MVPD’s and content publishers experiencing “consumption fragmentation” across devices other than television screens, media companies are now getting on board. “That’s where the business is heading,” says Scott Ferber, Chairman and CEO […]
TV ads targeted through addressable linear platforms made up just 0.1% of total us TV ad spend in 2014, according to eMarketer. And industry executives seem at loggerheads over the extent to which the prospect is really making in-roads. Asked what impact sellers of TV properties on addressable platforms had made during the recent US TV upfront […]
Ad agencies know that old-style TV measurement panels are not sufficient to support the addressable TV future. The problem is, TV platform operators are not giving them the data they need either. A panel debate convened by Beet.TV heard agency executives responsible for new-wave connected TV targeting were bearish on the suitability of traditional measurement firms […]
November 16-18, 2016 The Royal Palm South Beach with Media Partner Keynote Speakers: Mike Bologna, President, Modi Media Brian Cordes, Director of Client Solutions, T&T AdWorks Andrew Deming, SVP, Enterprise Media and Communications Planning, Bank of America Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Benjamin Jankowski, SVP Media, Mastercard Bill Livek, President, comScore Tracey Scheppach, CEO […]
FORT LAUDERDALE — Super-targeted processes were already revolutionizing online video advertising. Now, the marriage of online with TV is bringing the same opportunity to the big screen in the living room, in the form of “addressable TV”. Once advertisers know enough about viewers to precisely target ads, will they also deconstruct their 30-second spots in to a […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]
The industry lost one of its true visionaries this week with the passing of Curt Hecht, 47, to lung cancer. A veteran digital advertising and publishing executive, Hecht was a pioneer in addressable TV. He created experimental programs, including one of the first in 2006 with GM and Comcast. As Chief Revenue Officer of The […]
CANNES — The $72 billion US TV advertising industry is premised on making 30-second spots that target consumers. Imagine what happens when TV sets give advertisers the cues they need to target customers individually. Michael Bologna, president of GroupM’s Modi Media division, which is working on just that proposition, says 2015 is the year it […]
CANNES — Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings points, or GRPs, may be starting to become obsolete. “You know what’s really silly?” says Michael Bologna, president of GroupM’s Modi Media, in a panel discussion at Cannes recorded by […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with Beet.TV Not only are brands delivering targeted ads, the technology to […]