Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees

MIAMI — Now around 50 million US homes could be at the end of so-called “addressable” TV, giving advertisers a wider canvas on which to paint household-targeted TV ads. What’s next? Eric Schmitt has identified three big changes occurring amid the revolution. The VP of TV at marketing data company Acxiom, in this panel interview with Beet.TV, offers up the […]

 

Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

MIAMI — The ability to target individual households with a medium that is traditionally more used to shouting at mass audiences is here and now. But it’s not universal – and it’s not yet living up to some of the wilder dreams of ad industry executives. But “addressable TV” is about to go large, and it’s time to […]

 

Scale Is Key To Addressable TV: Neustar’s Dethero

Around the world, TVs are getting connected to the internet. And that means big new possibilities for the ways in which advertisers can reach viewers. For one, internet targeting capabilities support the delivery of individual ads tailored to specific households. It’s a theory that was a long time coming, but now the reality is hitting. […]