AMC Networks Is First To Use Sorenson Addressable Offering

AMC Networks is adding an addressable advertising solution to its tool kit via a ground-breaking partnership with Sorenson Media in what it sees as a complement to the growing pool of inventory that can be used to target specific households. “We’re very excited to take this step into addressable television,” says Adam Gaynor, who joined […]

 
 

DISH Networks’ Three Steps On The Road To Full Programmatic

LONDON – Adam Gaynor has a way of making the most confusing subjects sound quite simple. For example, addressable television is a “product.” Programmatic is a “process.” In the United States, says DISH Network’s VP of Media Sales & Analytics, “When you ask 10 people what programmatic TV is, you get 11 answers.” But in […]

 
 

DISH Lights Up Eight Networks For Spanish-Language TV Ads

Per Nielsen, Hispanic households are almost 20% more likely than others to subscribe to satellite television. Now DISH is “lighting up” eight Latino TV networks with addressable advertising that targets specific households with Spanish-language commercials. “It’s not just about brands finding Latino audiences,” Adam Gaynor, Vice President of DISH Media Sales, says in an interview […]

 
 

Two Minutes And Beyond: The Addressable Future Of TV Ads

FORT LAUDERDALE — By now, it is a common accepted standard. Pay-TV providers have access to two minutes per hour of ad time in local programming. But what does the future look like, now that operators are lighting up household targeting for connected TV ads? Those two minutes could either get longer, or be more efficiently used, a […]

 
 

Personalized TV Ads ‘The New Holy Grail’, Panel Discusses

FORT LAUDERDALE — Super-targeted processes were already revolutionizing online video advertising. Now, the marriage of online with TV is bringing the same opportunity to the big screen in the living room, in the form of “addressable TV”. Once advertisers know enough about viewers to precisely target ads, will they also deconstruct their 30-second spots in to a […]

 
 

Too Soon For Dynamic Creative Ads: DISH’s Gaynor

Super-targeted TV advertising is just around the corner, but don’t expect the content of those ads to be served dynamically just yet. That’s according to DISH media sales and analytics VP Adam Gaynor. In this video interview with Beet.TV, he says: “Advertisers no longer need to use content as the proxy to get to those viewers. We […]

 
 

Programmatic Is Not Addressable: DISH’s Gaynor

FORT LAUDERDALE — DISH recently began selling ads on specific set-top boxes programmatically – but that doesn’t mean programmatic ad trading and household addressability are the same thing. “To us, addressable and programmatic are two distinct words,” according to DISH media sales VP Adam Gaynor. “Addressable can be programmatic, but it doesn’t have to be, and […]

 
 

Dish Opens Up Addressable TV To Real-Time Bids

Three years after introducing an addressable TV advertising offering, satellite broadcaster Dish’s ad sales division is now turning that play programmatic. Dish Media Sales is calling its launch “the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television”. It follows Clypd’s launch of a TV ad-buying software platform. Using it, advertisers can, internet-style, buy ads in linear TV using a […]