Canoe’s Chris Pizzurro: More Than 100 Networks On Board For VOD Dynamic Ad Insertion

In its early existence, Canoe paddled against a stiff technological current in its quest to deliver interactive television ads. Since its pivot in the last five years to dynamic ad insertion for video-on-demand, the current has been flowing strongly in its direction. “We’re happy to say that it’s a thriving business,” says Chris Pizzurro, Canoe’s […]

 

605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

VIEQUES, PR – Although consumers may perceive video content as being no different than traditional linear television programming, programmers and providers should try to look at things across a comprehensive ecosystem. The key word is “try.” This not to say that a common sales and measurement currency is in sight and, in fact, it seems […]

 

CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV

LAS VEGAS – Although the Dolan family sold Cablevision Systems last summer, they have continued to stay close to the industry and are building on their experience in the new venture they’ve named 605. Television programmers and cable operators will be among the first to benefit from 605 CEO Kristin Dolan’s longtime involvement with addressable linear […]

 

Kristin Dolan Maps The Road Ahead For Data And Analytics Provider 605

MIAMI – Kristin Dolan, most recently COO of Cablevision Systems Corp, which was an early player in addressable television advertising, has a new day job. “It’s probably a bigger day job, but one that’s a little bit more self-directed and is really fun,” Dolan says of her role as CEO & Founder of 605. As […]