Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees

MIAMI — Now around 50 million US homes could be at the end of so-called “addressable” TV, giving advertisers a wider canvas on which to paint household-targeted TV ads. What’s next? Eric Schmitt has identified three big changes occurring amid the revolution. The VP of TV at marketing data company Acxiom, in this panel interview with Beet.TV, offers up the […]

 

Acxiom’s Schmitt On Porting Online Campaigns To TV

MIAMI — So you have been running an online ad campaign, and how you’re keen to harness the possibilities afforded by new TV ad tactics. Can you use the same data to target the same kind of audience, in the old medium? Sure, you can – but doing so takes a bit of work, according […]