Personalized TV Ads ‘The New Holy Grail’, Panel Discusses

FORT LAUDERDALE — Super-targeted processes were already revolutionizing online video advertising. Now, the marriage of online with TV is bringing the same opportunity to the big screen in the living room, in the form of “addressable TV”. Once advertisers know enough about viewers to precisely target ads, will they also deconstruct their 30-second spots in to a […]