The opportunity for advertisers to deliver TV ads to specific homes , via cable and satellite boxes and connected TV’s is “totally transformational” and it is happening now, says Irwin Gotlieb, Chairman of GroupM, WPP’s media buying umbrella group. He says the media industry of the future will see 2015 as the the year that addressable […]
Addressable TV, delivering advertisements to a specific household’s cable or satellite box, is becoming a viable, albeit a nascent new medium with “hundreds of millions of dollars” being spent. GroupM’s advance television unit Modi Media has implemented 100 addressable campaigns so far this year, says Michael Bologna, President, in this interview with Beet.TV Addressable works for brands, […]
If you remember the mid-90s futuristic hype about “interactive TV”, you will know the concept goes back a long way. Maria Mandel Dunsche remembers. The VP of AT&T’s AdWorks division has been working with such platforms since 1999, helping brands try to exploit the emerging channel. But it’s only lately the reality has come to pass. “I’ve been in this […]
The transformation of television and the emergence “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and the emerging opportunities for advertisers to deliver targeted advertising to individual cable and satellite […]
presented by & Program of Events Thursday, January 22 Friday, January 23 Saturday, January 24 Special Participants Important Information Thursday, January 22 12 noon – 6:00 p.m. Video interviews will be conducted with early arriving participants in Studio 7 (on the conference floor level). All participants should book a 10-minute block with katy@beet.tv These individual […]
Brands that previously let their ad agencies get on with the business of advertising are increasingly using available new technology platforms do do some of the work themselves. So is the very existence of the media agency under threat? Not according to one agency exec who has just crossed to the other side. “More clients […]
iJustine, a pioneering innovator in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also participating will be brand marketers from McDonald’s and Target and media agency execs from Digitas, Havas and Starcom MediaVest Justine will speak about her AOL series about wearable tech called HardWired […]
Video star iJustine, whose series on AOL about wearable tech has gotten some 20 million views in its first season and is now in season two, will be among the speakers at a video summit in Chicago on November 19 at the Soho House. The program will take a look at how Web creators, […]
We are pleased to announce plans for the next Beet Retreat, our fourth annual meeting of senior industry leaders for three days of workshops, networking, and taped sessions. The event will take place at the W Fort Lauderdale, Florida. The presenting sponsors are AOL and Videology. Participants Will Include: Dan Ackerman, SVP, […]
The very nature of television consumption and distribution is changing. This transformation presents new opportunities for marketers, ranging from sponsored Web original series, to branded advertising to highly addressable cross-screen advertising. In this fast-paced transition, what are the creative considerations around content; what are the pricing dynamics; and how is content and advertising being delivered […]
CHICAGO – Big data coupled with highly addressable media, social media and compelling forms of content, were some of the subjects covered Tuesday in Chicago at the Beet.TV Advertising Summit presented by Adobe Video Advertising at the global headquarters of the mega-media agency Starcom MediaVest Group.
Targeted TV ads are gaining speed thanks to efforts by media agencies like Starcom and GroupM, as well as Microsoft's Xbox, says Forrester analyst Michael Glantz in this interview with Beet.TV
MONACO, Cote d'Azur — Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.
In an effort to learn more about online video ad formats, Starcom is expanding its research project called “The Pool” to include new publishers and advertisers focused on short-form content for the Web, said Tracey Scheppach, SVP and video innovation director at Starcom USA. In my interview at the OMMA Video conference in New York […]
CANNES—Perhaps the best way to summarize a panel discussion with executives from LiveRamp TV and NCC Media about advanced-TV interoperability is the following quote from NCC CEO Nicolle Pangis: “We’re in the bottom of the first inning of a baseball game that’s going to go into extra innings.” This theoretical game isn’t going to be […]
MIAMI – Having just dipped its toes into addressable television advertising, Bank of America is planning additional campaigns and looks forward to being able to do sequential messaging to specific consumer targets. “I think there’s a ton of opportunity in the space,” says SVP of Marketing Andrew Deming. The company’s overall goal is a shift […]
an industry leadership forum presented by DISH Media Sales & Experian Marketing Services As we move into this new age of viewing behavior, TV advertising is defining the standard on how to best to utilize data and technology to get brands in front of their desired audience, the fuel that is driving this standard is […]
CHICAGO – Addressable TV, sometimes called "the holy grail" of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with […]
MSNBC.com has maintained high completion rates for its video ads with the new ASq format compared to before, said Mark Marvel with Beet.TV.