Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market.
Ad network Tremor Video inked its first deal for a brand to run spots across four screens with an extension of a TV campaign, but marketers can go further in their multi-screen campaigns by varying the creative more, says Ashley Swartz in her commentary on the multiplatform video effort. The Tremor deal with camera maker GoPro called […]
To make sense of the massive amounts of online video flooding the broadband pipes, the Internet video business is in desperate need of better context, metadata and video SEO. That's the conclusion of Ashley Swartz in this commentary on the state of the business.
NBC’s ratings for the London 2012 Olympics has passed the 2008 Beijing Games and the broadcaster is finding a surge in last minute advertising at high rates, reports The New York Times.
SAN JUAN, Puerto Rico – Lauren Schweitzer is seeing TV ad buying changing fast – but she knows buyers could be benefitting even more. The media landscape is marked out by a transition from linear TV consumption and ad buying, to on-demand, IP-delivered, addressable delivery. Schweitzer, GM, sales, DISH Network, says ad planners and buyers […]
SAN JUAN, Puerto Rico – Out-of-home advertising is rebounding as brands seek to reach consumers who getting outdoors more often after being stuck at home during the early days of the pandemic. Alongside this shift, technological advancements are transforming outdoor advertising. “We’re going through a big digital transformation right now,” Anna Bager, president and chief […]
SAN JUAN, Puerto Rico – If you thought TV and billboards were entirely different media channels, think again. In the emerging world of digital out-of-home (DOOH) advertising, electronic signage installations are staring to borrow from the same palette as connected TV. In this video interview with Furious Corp CEO Ashley Swartz for Beet.TV’s Beet Retreat […]
Ben Antier Co-Founder & CEO Publica Publica, a unit of Integral Ad Science Kevin Arrix SVP DISH Media Katie Back CRO Operative Robert Bareuther SVP Business Development iSpot.tv Brian Beirne VP, Strategic Sales Operative Carly Benson VP West VideoAmp Rahil Berani Head of Brand Partnerships TripleLift Adam Bergman VP, National Ad Sales VIZIO Jason Brown […]
He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from a few […]
The Virtual Cannes Party and Fundraiser Supported by Univision Co-Hosted by Donna Speciale, Univision & Andy Plesser, Beet.TV Our Special Guests Kelly Abcarian NBCU Ameneh Atai Nielsen Dan Aversano Univision Communications Inc Anna Bager OAAA Jack Bamberger Amobee JT Batson Hudson MX Tal Chalozin INNOVID Katy Charles Beet.TV Andrea Ching OpenSlate Yale Cohen Publicis Media […]
The introduction of big, complex streaming video services, which are not interoperable, are creating new closed ecosystems or “walled gardens” – presenting new challenges to buyers. This is one of the many topics covered in this episode of the #BeetCast with guest host Jesse Redniss and Ashley Swartz. They also cover video pricing, inventory, privacy […]
Data will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and contributor to Beet.TV. Creating a unified identity graph, […]
He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding, building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from […]
While the media industry’s enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast. This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime Beet.TV contributor. Linear […]
The accompanying video explores the rise of CTV and whether it’s growing at the expense of traditional linear television. It’s the ninth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 9. CTV is a catch-all phrase that encompasses built-in Smart TV interfaces, stand-alone streaming […]
The accompanying video explores how “panic porn” came to dominate the TV airwaves and why viewers are burned out, as well as how brands will need to reinvent themselves to show they’re purpose-driven. It’s the eighth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part […]
The accompanying video explores the ways in which portfolio optimization in media is similar to investing in securities as well as the principles TV sellers should follow to maximize their yield. It’s the seventh in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 7: The […]
The accompanying video unpacks why buyers are hungry for addressable, why supply is so constrained and the potential risks for sellers of over-indexing on this one type of inventory. It’s the sixth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 6: Slowly but surely, […]
Tune in here Wednesdays at 1pm ET The accompanying video unpacks how sellers of linear TV advertising should adapt their inventory management, pricing and data practices in response to the COVID-19 crisis. It’s the fifth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 5: […]
Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]