Multiscreen Viewing Proved Out for Olympics on BBC, Adobe’s Allison

AMSTERDAM — While the Olympics is a big screen event, the BBC learned that multiscreen viewing played a vital role for viewers not only in recapping the Games but also in the primary consumption, says Steve Allison, Senior Technology Evangelist at Adobe, which handled Olympics streaming for the BBC.


New York Times Wins 50K New Twitter Followers via Collaborative Olympics Project

The New York Times surfaced the tweets of its staffers in London during the Olympics onto page which acted as a real-time news environment for many of the competitions.  For this live news page, the journalists didn’t use their Twitter handles but tweeted as @LondonLive.


YouTube Had 231 Million Video Streams of London 2012 Olympics

YouTube, which streamed the IOC's feed of the London 2012 in Olympics in some 65 nations and provided streaming services for NBC Olympics in the United States, registered more than 231 million streams in total, the company announced today. 


BBC Registers 3X Online Video Requests for London vs. Beijing

LONDON – With the London 2012 Olympics over, the BBC has released the final numbers for digital consumption of the digital video of the Games.   The BBC's offering, mostly limited to the U.K., found some 106 million video "requests" vs. 32 million for the Beijing Games.


Video: NBC Research Chief: Video Streams for London 2012 Olympics Up 3X Over Beijing

LONDON — The knowledge of results of competitions has driven increased viewership of Olympics coverage on television says Alan Wurtzel, President of Research and Media Development at NBCUniversal, in this video segment provided by NBC.


The Wall Street Journal Beats NBC Sports Olympics Coverage with Puppet Show

With television rights to the London 2012 Olympics,including video highlights for news outlets severely restricted by the IOC and by NBC Sports in the U.S., one news organization has found a crafty way to report on the action by using stick puppets.


YouTube at London 2012 Olympics: Big Showcase for 50 Content Creators

SAN BRUNO, CA — In addition to streaming the games live to 65 nations and providing the feed for, YouTube is using the London 2012 Olympics to showcase 50 of its content creators, or channels "partners'" who are in London covering the games and doing lifestyle stories, says Lee Hunter, Global Head of Brand […]


Commentary: Social Media Making NBC Olympics Advertising More Valuable, Analyst Swartz

NBC’s ratings for the London 2012 Olympics has passed the 2008 Beijing Games and the broadcaster is finding a surge in last minute advertising at high rates, reports The New York Times.


BBC Registers 17 Million Viewers of London 2012 Olympics via Computer and Mobile in the U.K.

LONDON – Cait O'Riordan, Head of Product for Sport and 2012 at the BBC, released the digital consumption numbers for the first week of the Olympics.   The BBC, which streams just in the United Kingdom, had some 17 million people watch some of the Olympics on their digital device for at least 15 minutes, she […]


Verizon Registers High TV Interactivity Rate with Olympics Widget

For Verizon FiOS TV subscribers with Internet-connected televisions, an interactive widget with up-to-the-minute Olympics information, has been "extremely popular," with some 1.7 million launches, says Maitreyi Krishnaswamy, Verizon Director, FiOSTV in this interview with Beet.TV


Streaming Video of London 2012 Olympics is “Huge” for Verizon FiOS

Verizon FiOS, a leading  provider of broadband and cable TV services to consumers in the U.S., is giving customers access to over five thousand hours of live streaming video from the London 2012 Olympics, via NBC Sports, on various digital devices.


YouTube’s “London 2012 Olympics Bus” Traveling Across India

SAN BRUNO, CA – YouTube has an Internet-connect bus in India, streaming the London 2012 Olympics to many small villages who lack television or Internet access. It is rolling through the country until August 13. The bus is equipped with several monitors where visitors can select which of 10 Olympic streams to watch.


U.S. Video Services NeuLion to Stream 2014 and 2016 Olympics in China

PLAINVIEW, NY — NeuLion, a U.S.-based digital video services company, has won the contract with China Central Television (CCTV) to provide video streaming services for the 2014 Winter and 2116 Summer Olympics in China, the company says.


YouTube Streaming London 2012 Olympics: It’s a Global “Branding Moment”

SAN BRUNO, CA — YouTube is streaming 3500 hours of 10 separate live channels of the London 2012 Olympics in the United States, via, and to 64 countries in Sub-Saharan Africa and Asia, including Ghana, Kenya, India, Malaysia and Singapore.


NBC Debuts “Multi-Platform News Organization” at London 2012 Olympics

The recent news that has become is much more than a name change, it means that all the digital resources of NBC News, its cable networks and owned televison are unified online as a new, "multi-platform news organization," explains Vivian Schiller, Chief Digital Officer of NBC News in this interview with Beet.TV


BBC Taps Adobe for Digital Delivery of London 2012 Olympic Games, Streamed in the U.K.

SAN FRANCISCO – (Via Skype Video) Adobe will power live streaming and on-demand delivery to digital devices of the London 2012 Olympics for the BBC, says Ashley Still, Director of Video Solutions at Adobe Systems in this interview with Beet.TV. The BBC will use Adobe's Project Primetime video technology platform to reach viewers in the United […]


BBC’s Olympics Digital Legacy: A Multi-Screen Content and Advertising Software Solution

LONDON – "This is the biggest thing the BBC has ever done," say Chris Dobson, GM/EVP Global Sales, BBC Worldwide, referring to the role of network as the host broadcaster for the London Olympics.


FreeWheel to Power NBC’s Digital Video Ads for London Olympics

Online video ad technology provider FreeWheel will be powering ad delivery on digital devices for NBC for the Olympics Games kicking off this Friday. The Olympics ad efforts are part of a multi-year deal that FreeWheel recently signed with NBC Universal.


London 2012 Olympics Will Reshape the Distribution of Live Sports, Analyst

The distribution of live coverage of the London 2012 Olympics on mobile devices, by many broadcasters around the globe, will have a profound impact on the way that sports is consumed —  and the very relationship between sports teams, broadcasters, and MSO’s says Ashley Swartz, head of the New York digital consultancy Furious Minds and […]


BBC Has Massive Digital Offering of the London 2012 Olympics (in the U.K.)

LONDON – The BBC's promise to deliver coverage of every Olympic sport from every venue, will mean 2,500 hours of live coverage, across 24 simultaneous live streams, on PCs, tablet devices, connected TVs and mobile phones, says its Head of Product, Sport and London 2012, Cait O'Riordan, in this video interview with Beet.TV

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