Through The Looking Glass: VIZIO’s Norcross Fuels The Future

SAN JUAN, Puerto Rico – Thew new ability of TV manufacturers to understand exactly what happens on their customers TV sets is changing the business of ad targeting and analytics. Now, ad buyers can plan campaigns based on known consumption patterns, and can pay for them based on known outcomes. In this video interview with […]


Outcome Guarantees Remain Challenging for TV Advertising: Magna’s Molly Finnerty

SAN JUAN, Puerto Rico – As much as advertisers may want more data to demonstrate the efficacy of their advertising campaigns on television, such guarantees are still somewhat elusive. That leaves other considerations such as contextual information and traditional measures of audience demographics. “We are still just too heavy in our age-sex demo guarantees,” Molly Finnerty, […]


Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot

SAN JUAN, Puerto Rico – Lauren Schweitzer is seeing TV ad buying changing fast – but she knows buyers could be benefitting even more. The media landscape is marked out by a transition from linear TV consumption and ad buying, to on-demand, IP-delivered, addressable delivery. Schweitzer, GM, sales, DISH Network, says ad planners and buyers […]


Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand

SAN JUAN, Puerto Rico – Julian Zilberbrand knows a thing or two about uniting companies’ different interests. As EVP advanced media at ViacomCBS, he led the development of advanced TV ad strategy in the company combining Viacom and CBS, and previously at Viacom itself. Now at the rebranded Paramount, Zilberbrand says the advanced TV opportunity is […]


Amid Streaming’s Growth, Don’t Neglect Cable Households: Digitas’s Lindsey Carner Kroll

SAN JUAN, Puerto Rico – National television networks are gradually adding addressable advertising capabilities to show different ads to different households during the same shows. When fully implemented, addressable TV will offer audience targeting that’s comparable to digital video platforms. “We’re at this really interesting inflection point in the world of video where addressable television […]


Marketers Seek ROI Metrics From Retail Media: Dentsu’s Keith Camoosa

Retailers that sell advertising space on their websites and mobile apps have the power to collect enormous amounts of data about the buying habits of their customers. That information can help marketers of consumer packaged goods (CPG) to hone their digital media-buying strategies. “The rise of retailer data is complementing and filling that gap from […]


Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness

SAN JUAN, Puerto Rico – Changes in people’s television viewing habits and the growth of data captured from connected devices like smart TVs are influencing the way audiences are measured. A variety of startups have emerged to offer alternate metrics to help set the value of advertising transactions, challenging marketers to evaluate which ones work best. […]


The Recipe For A New Currency: Comscore’s Wilson

SAN JUAN, Puerto Rico – In 2022, media owners are testing out a host of new measurement and currency options. All of that is aimed at weaning the industry off its historic reliance on panels. But what exactly will currency success look like? In this video interview with Beet.TV’s Rob Williams at Beet Retreat San […]


Dynamic Ad Creative Could Boost Diversity:’s Maestre

SAN JUAN, Puerto Rico – In an era when ads can target individuals’ attributes, what is it going to take for more of them to appeal to minority characteristics? In this video interview with Beet.TV at Beet Retreat San Juan, one executive bemoaned insufficient diversity in the advanced TV workplace – and said things need […]


Canoe’s Porter On Three Plans To Take Addressable National

SAN JUAN, Puerto Rico – Piece by piece, national TV inventory is getting lit up for addressable ad targeting. Canoe Ventures is one of the companies now helping make it happen. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, David Porter, SVP & GM, Addressable Advertising, Canoe Ventures, explains what […]


Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman

SAN JUAN, Puerto Rico – Newer technologies often come with a dizzying array of buzzwords, technical jargon and flashy bells and whistles. As advertisers seek help in evaluating martech and adtech platforms, they need to be mindful that the technology delivers on its promises. “A lot of times when you hire the consulting firms, they talk […]


Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch

SAN JUAN, Puerto Rico – Connected television can help advertisers to reach a wider audience by complementing their presence on local TV stations, though there are hurdles that need to be overcome. Advertisers may have caps on ad frequency that prevent them from buying commercial time on local stations and CTV channels that reach the same […]


Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen

SAN JUAN, Puerto Rico – National television networks are gradually expanding their support for addressable advertising, which lets marketers send different ads to different households during the same shows. The transition will open up 14 minutes an hour of linear TV ad inventory for improved household-level targeting. “With the success of the addressable campaigns that we’ve […]


Data and Automation Drive Conversations with Media Buyers: Discovery’s Jill Steinhauser

SAN JUAN, Puerto Rico – Television networks are in a period of major disruption as consumers seek greater control over the viewing experience, whether they’re watching traditional linear programming or streaming content to connected devices such as smart TVs and mobile phones. Networks also are seeing greater demand from advertisers to automate their sales operations in […]


Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says

SAN JUAN, Puerto Rico – It is often disregarded as of lesser importance and sophistication, but the local US TV market is big business. In this video interview with Beet.TV at Beet Retreat San Juan, one local TV expert says the sector has been a voracious adopter of new advanced TV ad sales techniques. VAB […]


Evolution To A Basket Of Currencies: Paramount’s Scoles

SAN JUAN, Puerto Rico – The business of TV ad-buying is fast transforming itself from one which was reliant on Nielsen as a single arbiter of viewer numbers. With Nielsen’s MRC accreditation still paused, more broadcasters are testing out alternative currency and measurement solutions. In this video interview with Furious Corp CEO Ashley Swarts at […]


Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

SAN JUAN, Puerto Rico – It may have been sold to Innovid for $160 million, but TVSquared is staying focused on its founding mission. Several MVPDs are this year testing out new measurement and currency options for trading multi-platform video and TV ads, weaning themselves off the traditional Nielsen panel. In this video interview with […]


Agencies Need To Look Like Ad-Tech: Essence’s Fisher

SAN JUAN, Puerto Rico – Talk of the “disintermediation” of ad agencies may have dissipated a little in the last couple of years. But that doesn’t mean agencies can just sit back. In this video interview with Beet.TV at Beet Retreat, Mike Fisher, Head of Advanced TV, Essence/GroupM, said they should reform to function a […]


MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI

SAN JUAN, Puerto Rico – Companies first established to analyze the technical success of internet video delivery are emerging as supporting players in measuring video and connected TV ad engagement. Beet.TV has previously heard how Conviva, a company first formed to measure video quality of service, is now also helping measure content and ad consumption. […]


Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV

SAN JUAN, Puerto Rico – The current US upfront TV ad sales season looks like being notable for two trends: A bounce-back in post-lockdown advertiser spend. The migration of some of that spend toward advanced and connected TV executions. In this video interview with Beet.TV, Beau Ordemann, Head of Advanced TV, Yahoo!, says his company […]

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