NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager

PHOENIX — Could podcasts finally be about to get their payday? So often trailed as “the next big thing” in media and marketing, the format remains challenged by measurement issues, but is growing in popularity and in corporate interest, according to Edison Research and Spotify’s recent acquisitions of Gimlet Media and Anchor. A leader of […]

 

IAB’s Bager Reflects On NewFronts New York, Looks Ahead Hollywood Debut

Sometimes with digital video, shorter is the best way to engage with viewers. With its just-completed Digital Content NewFronts 2018, the IAB “went back to its roots for a week” and had one of its best years yet, says Anna Bager, EVP, Industry Initiatives. “Great presentations, the right amount of great content, sales, customer engagement. […]

 

New IAB Report Details Complexities Of Digital Video Landscape

Based on its continuing research into how, when and why people consume video content, the IAB is “building a whole commercial innovation program” that will encompass video, audio and other platforms, says Anna Bager, EVP, Industry Initiatives. The IAB’s latest research, released this week, shows just how complicated the video marketplace is. Its Video Landscape […]

 

Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss

MIAMI — The medium of television is moving faster than than it has in decades, maybe even ever, as new opportunities to deliver, measure and monetize programming emerge almost weekly. In advertising, buyers are getting excited about a world in which planning moves beyond the broad demographic audience targeting of yore, to a world of […]

 

OTT TV Ads Should Have Higher Prices: IAB’s Bager

MIAMI — TV ad rates are known for being amongst the highest in the business. So what happens when ads get pumped to a TV set over an internet connection? According to an executive from publishers’ advertising trade body, OTT TV ads should be higher-priced than those on TV. Asked how the over-the-top rates should […]

 

IAB Research: Link Between NewFronts, Original Video Ad Spend Upswing

The Internet Advertising Bureau’s latest Video Ad Spend Study shows a near doubling of marketer investments in original digital video since 2015 and a correlation between the buying activity and the NewFronts. Eight out of 10 marketers surveyed for the IAB “said they increased their spending on original digital video because of the NewFronts in […]

 

IAB’s Bager: Digital Content NewFronts More Marketplace Than Conference

The Digital Content NewFronts has moved from conference to marketplace, with more emphasis on selling amid record attendance. Major themes emerging this year thus far range from OTT to mobile video, brand safety to Gen Z and how content gets distributed to audiences. According to Anna Bager, “lots of deals” have taken place since the […]

 

IAB Virtual Reality Report A Prelude To Industry Definitions, Guidelines

Is virtual the new reality in advertising? That’s what the Internet Advertising Bureau set out to determine when it recently consulted 24 top marketers, publishers, VR software experts and developer platform executives. “We decided that there’s a lot of interest and hype around VR so we wanted to see if there’s a there there,” Anna […]