Dave Morgan

CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of […]

CANNES — Artificial intelligence is no longer just a tool for content production—it is reshaping how marketers understand identity, audiences and growth, according to industry leaders at a Cannes Lions International Festival of Creativity panel moderated by Dave Morgan, founder and chief executive of Simulmedia. The session, featuring Rukmini Iyer, corporate vice president at Microsoft, […]

CANNES — Television may be evolving, but one thing remains constant: advertisers still face the challenge of finding and measuring their audiences across an increasingly fragmented landscape. So says Dave Morgan, founder and chief executive of Simulmedia, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “Television is […]

CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data […]

LONDON – “What is connected TV?” The answer to that question may seem straightforward — but could a lack of consensus be holding the industry back? It’s critical for the industry to define what constitutes Connected TV (CTV) advertising, according to Dave Morgan, Founder & CEO of Simulmedia, in this video interview with Beet.TV. Morgan […]

SALISBURY, CT — The advertising industry is grappling with two significant issues – a lack of transparency in the connected TV (CTV) landscape and the challenge of cross-platform measurement. These insights come from Dave Morgan, Founder & CEO of Simulmedia, who has been vocal about these challenges plaguing the industry. In this video interview with […]

CANNES — With companies like Epom, Advisus and RetargetApp, Ukraine has long had a strong group of ad-tech companies. When the war hit, of course, they were faced with big challenges – but many have continued moving forward with steely resolve. Even so, with so many challenges still in the country, outside actors like Dave […]

SAN JUAN, Puerto Rico — Eleven months after they last gathered on the shores of Puerto Rico to discuss building-out the future of connected TV advertising, how did Beet Retreat San Juan speakers rate the industry’s progress? After four days of debate, networking and socializing at Condado Vanderbilt Hotel, San Juan, delegates gathered for a […]

SAN JUAN, Puerto Rico — Legal papers filed in Washington, DC, may feel like million miles away from the shores of Puerto Rico. But, for Dave Morgan, founder and CEO of Simulmedia, they were top of mind all the same. Speaking at Beet Retreat 2023 San Juan, Morgan described how he sees the shifting tides […]

SANTA MONICA, Calif. – The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained — a need that was especially […]

LONDON, UK — If anyone was in any doubt that Netflix’s ad-supported tier had finally arrived, they just had to attend The Future of TV Advertising Global forum,  in London, December 2022. There, Netflix’s president of worldwide advertising Jeremi Gorman introduced the scheme to ad buyers. In attendance, Dave Morgan, Founder & CEO, Simulmedia, liked […]

SANTA MONICA, Calif. – As addressable advertising expands throughout the television industry and matures, marketers have greater expectations that it will deliver results in terms of business outcomes. “We’re going from the potentiality of an industry to one that now has tens of billions of dollars in streaming and advanced TV advertising dollars being spent,” […]

ORLANDO – The Association of National Advertisers’ yearly Masters of Marketing Conference is a chance for marketing, media, agency and ad-tech professionals to share ideas about the best ways to engage consumers. As more people watch television programming on internet-connected devices such as smart TVs and mobile phones, there are growing opportunities to reach consumers […]

CANNES — Media and marketing executives gathered this week at the Cannes Lions International Festival of Creativity are discussing how advertising is changing as linear television, digital video and video games mingle on people’s electronic screens. “Finally, we’re seeing streaming and linear TV and gaming and other video coming together,” Dave Morgan, founder and chief […]

While the media industry’s enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast. This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime Beet.TV contributor. Linear […]

VIA BEETCAM– How do we reallocate advertising money when major tentpole events are taken out of the buying schedule? In a BeetCam interview, Dave Morgan, CEO and founder of Simulmedia, explains that it’s going to take a massive industry shift to move away from a calendar that relies on live events. The macro change that […]

LONDON — Eight months after NBCUniversal rolled out its new measurement currency for quantifying time-shifted and on-demand viewing on any platform, one exec thinks the deployment is a game-changer. NBCU’s aim with CFlight was to give advertisers a sense of how their marketing campaigns are being seen, regardless of time or location. In this video interview with […]

When you run a mass medium like TV and the largest advertising channel in the world, you hold all the cards. At least, you used to. TV operators are familiar with setting the terms of the deals through which marketers get to buy air-time – even the very process which leads to deals getting done […]

SANTA BARBARA, CA – Dave Morgan certainly knows the value of partnerships when scaling advanced audience targeting for television. So when he takes in the aspirations of AT&T’s Xandr, it’s the partnering theme that gets his attention. “There’s a really big mission. Whether AT&T itself is going to be able to do it or not […]

LAS VEGAS – To Simulmedia, which has about a decade head start in optimizing linear television ad targeting, it’s a good sign that large network groups have decided to adopt data-optimized, audience-based campaigns. “It’s critical to get their adoption to move a market because the TV ad market is one where demand exceeds supply,” says […]