All posts by Robert Andrews

Identity Resolution Is ‘Gateway’ to Marketing Personalization, TransUnion’s Spiegel Says
14 May 2025
Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment
14 May 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’
11 May 2025
McKinsey’s D’Angelo: Balance Ad Precision with Practicality
6 May 2025
Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next Frontier
6 May 2025
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
For Horizon’s Bill Koenigsberg, ‘Blu’ Is the Color of AI
30 Apr 2025
Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
23 Apr 2025
TV’s Transparency Challenge: Is the Black Box Opening?
21 Apr 2025
Telly TV Sees Dual-Screen Future for TV Advertising: Seho Lee
21 Apr 2025
Index Exchange’s Andrew Casale: Google Monopoly Ruling Puts Divestiture Squarely on the Table
18 Apr 2025
Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess
16 Apr 2025
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
14 Apr 2025
CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds
14 Apr 2025
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
9 Apr 2025
Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma
7 Apr 2025
Personalization, Retargeting Key to Albertsons’ CTV Approach
7 Apr 2025
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
5 Apr 2025