Robert Andrews

Are TV viewers really watching the screen anymore, or do they have their phones in their hands? This is the question facing TV manufacturers. But, if viewers are shopping for the things they’re seeing on screen, that may be a win for TV companies. Ty Cooper, founder and CEO at The Take, which provides shoppable […]

PALM SPRINGS, Calif. — TV used to be a mass-reach medium whose stock in trade was top-of-funnel brand awareness. But CTV has changed all that. “Personalized, scalable CTV is absolutely paramount to drive performance,” Liz Roche, SVP of media and measurement at Albertsons Media Collective, said in this video interview with Beet.TV. Albertsons Media Collective […]

PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond both of those monikers, because the opportunity is bigger than commerce alone. Now, virtually every company on the planet that has data is trying to […]

PALM SPRINGS, Calif. – Retail media may be booming, but many retailers are struggling to figure out how to use programmatic advertising to monetize their websites and mobile apps, according to one company helping them monetize inventory. While some retailers sell ads using traditional methodson their platforms, Hashim Mian, VP of commerce media at PubMatic, […]

As audiences fragment across linear TV, streaming and social video, advertisers are trying to reaggregate them for effective cross-screen measurement. But success ultimately hinges on driving tangible outcomes for clients, according to the woman heading spending at one major ad agency. In this video interview with Beet.TV, Maureen Bosetti, chief investment officer, IPG Mediabrands, says […]

LAS VEGAS — The open internet has become increasingly fragmented over the last decade. In this video interview with Beet.TV, Katie Secret, EVP of marketing at Teads (formerly Outbrain), described how the proliferation of channels, content types, and platforms has created a need for more holistic ad solutions that can show value across the entire […]

For a 131-year-old, The Hershey Company certainly has an appetite for new technology. The confectionary company has been rolling out a suite of new activities to support creative development. In this video interview with Beet.TV, Vinny Rinaldi, VP of media and marketing technology, explains his philosophy. Innovation imperative Rinaldi said he believes that the acceleration […]

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies […]

PALM SPRINGS, Calif. — A new wave of businesses will soon hit the $1 billion revenue mark with fewer than 100 employees, driven by the transformative power of artificial intelligence, according to an ad industry veteran turned thought leader and author. Speaking about his latest book “Rethinking Work,” Rishad Tobaccowala, author and advisor, says AI’s […]

PALM SPRINGS, Calif. — A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digital ad industry’s representative body. The change in leadership brings a new approach to regulation, particularly at the Federal Trade Commission (FTC), where a new chair is expected to adopt a […]

Marketers are struggling to target audiences within today’s fragmented media landscape. How can they put the pieces back together again? Media companies are looking to understand how they can operate effectively in this fragmented environment, according to Julie Clark, SVP of media and entertainment at TransUnion, in this video interview with Beet.TV. She described how […]

PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV (CTV). Grocery chain Albertsons is aiming to merge the upper-funnel awareness generation with the hard-nosed realities of performance and conversion, said Evan Hovorka, VP, product and innovation […]

LAS VEGAS — While AI has made significant headway on the creative side of advertising, its potential for measuring and optimizing ad performance is just beginning to be realized. The use of artificial intelligence could transform the way brands measure and optimize their impact – but, here, the technology is still in its early days, according […]

LAS VEGAS — Retail media is exploding, and Brian Gleason wants to take a big bite. In a November investor update, Criteo outlined its own retail media offering. Speaking at Omnicom’s Commerce Media Summit at CES 2025, Brian Gleason, President, CRO, Retail Media, Brian Gleason, offered his views on artificial intelligence, measurement and the future […]

LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital platforms. “Outcomes have won in the marketplace,” said Sameer Modha, Measurement Innovation Lead, Commercial at ITV, in this video interview with Beet.TV. “More than half the […]

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization“, found 80% of U.S. consumers prefer free internet access supported by ads […]

Connected TV is no longer an “emerging” platform – it has arrived as a real, mainstream channel where consumers are increasingly consuming content. But, as viewers watch programming across multiple devices, marketers must develop cohesive cross-platform advertising strategies to maximize engagement and reach. “Consumers aren’t just watching content on their connected television. They’re watching it […]

LAS VEGAS — Roku already has a huge installed base. Now it’s upgrading its ad infrastructure. The company recently unveiled its Roku Data Cloud, a collaborative data environmentdesigned to empower advertisers with improved planning, targeting and measurement capabilities. The platform aims to enhance data collaboration within the advertising ecosystem, addressing challenges related to identity resolution and […]

LAS VEGAS – Roku is the world’s number one TV operating system with 90 million households. But, for Sarah Harms, VP of Advertising Marketing & Measurement at Roku, what sets the company apart is its combination of original content, ad technology assets, and rich consumer data. “Not only are we the platform, but we’re also […]

LAS VEGAS — Mark McKee wants to make TV-buying simple again. For the TV and premium streaming category to compete effectively, it needs to adopt some of the practices that larger digital platforms have successfully implemented, according to the EVP and GM of Comcast’s FreeWheel. In this video interview with Beet.TV, McKee said providing more […]