All posts by Robert Andrews

How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
25 Oct 2019
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
24 Oct 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
18 Oct 2019
SAP’s Tillman Has Fun Finding Influencers Through TV
17 Oct 2019
WFA’s Loerke Is Up For The Fight With Tech Platforms
14 Oct 2019
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
13 Oct 2019
Twitter Is Where Brands Go Live: Maheu
12 Oct 2019
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
11 Oct 2019
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
11 Oct 2019
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
10 Oct 2019
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moskowitz
10 Oct 2019
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
10 Oct 2019
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
10 Oct 2019
What’s Driving In-Car Ads: Connected Travel’s Biniak
10 Oct 2019
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
8 Oct 2019