Robert Andrews

SAN JUAN, PR — Big jumps in Google search activity followed Super Bowl ads for established brands this year, defying assumptions that only new product commercials or DTC advertisers cause such traffic spikes. This shows that two-screening—concurrently using Google and another screen—is becoming “a genetic predisposition”, said Sean Cunningham, president and CEO, Video Advertising Bureau […]

For some brands, the tactic of working with “influencers” may have morphed into “creator” partnerships – but, still, too many are viewing the relationship mechanistically. That’s the view of Aaron Miller, head of influencer and activations at MediaHub Worldwide. In this video interview with Beet.TV, he said the best collaborations arise when brands genuinely respect […]

SAN JUAN, PR – Ad fraud hasn’t gone away. Still in 2025, the problem is costing advertisers billions of dollars every year. Some studies estimate that ad fraud now costs $30 billion in the US. Globally, the figure is a staggering $100 to $120 billion, according to Zach Lain, director of global data partnerships at […]

With the world still swirling around media measurement, could AI lend a hand? Digitas North America is kicking the tyres of that opportunity – but it’s too soon to get out on the road. In this video interview with Beet.TV, Jen Faraci, chief data officer, Digitas North America, explains the potential. An imperfect world “The […]

As marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. It’s the sort of offering that TV, once upon a time, could not hope to have provided. But, these days, TV companies are among those driving the technology. “(We want to) move […]

As the lines between upper and lower-funnel activity continue to blur on what was once viewed as an awareness channel, advertisers are getting wise to the performance opportunities now available within CTV. Indeed, some marketers have already begun experimenting with shoppable ad units on the platform, though the practice has yet to take off at […]

Personalized experiences powered by first-party data are commonplace among marketers aiming to deliver unique messaging as they seek to grow their customer bases. With a fragmented ecosystem, connecting identities is becoming crucial. But, when your audiences are moving targets, how can you pin them down? In this video interview with Beet.TV, Julie Clark, SVP of […]

Thirty-eight percent of people in the US scan QR codes at least once per year, according to Emarketer. But, when it comes to TV ads that aim to drive viewers to websites, some are coming to think that remote control-based interaction wins out over QR. Robert Aksman, president and co-founder of BrightLine, explained why in […]

Somewhere along the line, in the last five years, “influencer marketing” morphed into “Creator partnerships”. In bald terms, that’s the difference between heavy-handed branding and letting Creators drive their content. For marketers looking to tap into the Creator economy, there are key differences between Creators and influencers that make Creators a more valuable avenue for […]

It may be a digital world – but executives still look forward to meeting in person to debate the latest industry developments. That’s what they will be doing at Beet Retreat San Juan, Beet.TV’s executive retreat for industry leaders, Feb. 26 to 28. In this video interview with Beet.TV, Eric Daentz, president, Cognitiv, explains why […]

Ad agencies may be more tech-savvy than they used to be – but they still lean on a lot of support from pure-play software partners to simplify and streamline their cross-platform campaigns. By utilizing holistic planning and buying activation tools, OMD is able to show consistency through their executions. “Technology providers like FreeWheel play a […]

With just a week to go, thoughts in the digital media and advertising ecosystem are turning to Beet Retreat San Juan 2025, Beet.TV’s executive retreat for industry leaders. Famously started by Beet.TV founder, CEO Andy Plesser, the retreats are known for assembling executives across three days of discussion and networking. In this video interview with […]

Retail media networks (RMNs) are changing advertising offering a new way to reach shoppers and measure campaign performance. For media owners, they promise a powerful new revenue stream, if only they can manage the complexity and scale inherent to these rapidly evolving technologies. That’s why many RMNs are now partnering with sell-side platforms (SSPs), explained […]

POSSIBLE, the marketing conference now in its third year, is expecting significant growth in both partners and attendees for this year’s event, according to Christian Muche, co-founder of POSSIBLE. The conference aims to connect the dots between marketing, technology, and culture, providing a platform for the marketing ecosystem to come together. Speaking with Beet.TV, Muche […]

LAS VEGAS — Is connected TV advertising for the top or the bottom of the marketing funnel? Liz Roche thinks it excels across the gamut. Albertsons Media Collective announced its CTV product, Collective TV, at Cannes Lions, and Roche, VP of media and measurement, believes the channel can account for significant top-of-funnel activity while also […]

LAS VEGAS — Connected TV and streaming is abundant and streaming rates are exploding. So, why can showing the right ad to the right viewer be so difficult? For Peter Crofut, the problem is about matching ad, content and context. In this video interview with Beet.TV, the VP of business development for agencies and brands […]

The advertising world is undergoing a massive shift in audience understanding — but, according to one industry veteran, the future lies not in knowing who customers are, but what they want. Amid data privacy concerns and the rise of artificial intelligence, marketers are having to rethink their strategies. Lou Paskalis, founder and CEO of AJL […]

Are TV viewers really watching the screen anymore, or do they have their phones in their hands? This is the question facing TV manufacturers. But, if viewers are shopping for the things they’re seeing on screen, that may be a win for TV companies. Ty Cooper, founder and CEO at The Take, which provides shoppable […]

PALM SPRINGS, Calif. — TV used to be a mass-reach medium whose stock in trade was top-of-funnel brand awareness. But CTV has changed all that. “Personalized, scalable CTV is absolutely paramount to drive performance,” Liz Roche, SVP of media and measurement at Albertsons Media Collective, said in this video interview with Beet.TV. Albertsons Media Collective […]

PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond both of those monikers, because the opportunity is bigger than commerce alone. Now, virtually every company on the planet that has data is trying to […]