Robert Andrews

LONDON, UK — 2024 is shaping up to be a year of slow growth for TV advertising, even when you factor in the emergence of connected TV advertising. But Simon Thomas, Global Director, Audiences Research, GroupM, is keeping an eye on whether Amazon Prime’s forthcoming ad-supported tier can tempt buyers with its mix of programming and […]

LONDON, UK — The fading picture of traditional TV may be clear to see – but Stéphane Coruble wants you to see the bigger picture. Coruble is CEO, RTL AdAlliance, a gateway representing pan-European TV and digital video ad sellers. RTL just published the thirtieth edition of its annual TV Key Facts, a compendium of […]

LONDON, UK — The TV industry will in a hybrid world for many years to come, where the worlds of traditional linear TV and streaming converge, and the opportunity lies in reaching audiences instead of demographics. That is the vie according to James Rooke, President, Comcast Advertising. But, to get there, Rooke thinks the TV business […]

LONDON, UK — Use of clean room software, allowing companies to combine customer data sets without privacy implications, isn’t exclusive to the US. UK media owners and brands have also been adopting the approach for TV ads, and InfoSum has been one of the key companies behind the trend. Speaking to me at The Future […]

Big tech platforms may have an arsenal of advertising tools at their disposal – but the evolving TV pathway has something unique up its sleeve. That is according to Travis Scoles, SVP, Advanced Advertising, Paramount. In this video interview with Beet.TV, Scholes opens up on the evolution of connected TV advertising’s capabilities. Transparency as a […]

LONDON, UK — The man once described as “Madison Avenue’s de facto chief economist” thinks 2024 will be an okay year for ad spend, even without the contribution from US elections. In 2023, Brian Wieser formed his own Madison and Wall advisory service after stints as a research analyst at Pivotal and global president at […]

LONDON, UK — Global ecommerce giant Rakuten s going into 2024 planning to take its new connected TV advertising solution into new countries. In October 2023, Rakuten Advertising launched CTVision+, a portfolio of inventory from European CTV providers, aiming to make it a single gateway for global ad buyers to buy ads across a fragmented […]

LONDON, UK — In a world that seems to be speeding up, can TV operators make every second count? James Wilhite, VP of Product, Publica, thinks they should start measuring their TV ad sales success by the second. In this video interview with Beet.TV, Wilhite explains why. Understanding the importance of revenue per second With […]

SANTA MONICA, CA — The question of what constitutes a quality video advertising environment is one that always stirs strong opinions. Together, the FreeWheel Council for Premium Video and the Video Advertising Bureau (VAB) are attempting to clear up the matter. In November 2023, they unveiled a new “checklist” which helps buyers buy premium TV […]

LONDON, UK — Getting your taxonomy metadata in order may not sound like the sexiest topic in media – but it does have the potential to significantly improve results. In this video interview with Beet.TV, Lori Goode, Chief Marketing Officer at Index Exchange, says the quality of some content taxonomies (metadata for describing shows and […]

LONDON, UK — British TV network Channel 4 is right in the middle of its Future4 strategy, which targets getting 30% of revenue from digital sources by 2025. The company was an early mover toward programmatic TV ad sales via its BVOD platform. And it has got closer to the retail media economy. Next up, […]

LONDON, UK — European broadcasters have been slower to adopt programmatic TV ad sales because they’re healthier linear businesses provided less of a motivator. But those broadcasters are overcoming traditional resistance to the digital ad trading technology, as more embrace connected TV advertising opportunities. That’s the view according to Ana Camara, Senior Director, Global Investment, […]

LONDON, UK — As we head into 2024, for many, flat is the new up, as several forecasts paint a picture of ad growth stagnation. For Justin Lebbon, Director, Adwanted Events, TV is attempting to make a transition from linear to digital. In this interview, Lebbon wrapped-up the key The Future Of Television Advertising conference […]

Ecommerce operations are sitting on a huge quantity of first-party data that can be leveraged in retail media network advertising. But they are going to need AI to help them apply that data. That is according to Michelle Weiskittel, Head of Media, Creative & Operations, Albertsons Media Collective. A New Era in Retail Media Albertsons […]

Nielsen’s ONE platform for measuring cross-screen audience consumption may be moving the measurement company’s capabilities forward – but there are some kinds of measurement the company isn’t ready to jettison just yet. Nielsen launched ONE in January and it is currently in beta. Molly Poppie, Global Head of Product & Strategy, Nielsen, explains the state […]

SANTA MONICA, CA — Once upon a time, when we talked about video advertising, we talked about a dearth of quality ad inventory supply. Over time, that has emerged to be anything but. Now a glut of supply is a problem facing many. In this video interview with Beet.TV, Jake Richardson, Head of Connected TV, […]

LONDON, UK — In a week in which ad exchange operator Index Exchange announced a direct integration with TV ad-tech platform FreeWheel, the latter’s owner sees FreeWheel becoming a gateway for an array of TV ad buyers. “When you’re an industry platform, then interoperability is really important,” James Rooke, President, Comcast Advertising, told me in […]

LONDON, UK — Ad exchange operator Index Exchange is broadening its access to streaming TV ad inventory in a new direct integration with TV ad-tech platform FreeWheel. The tie-up is seen as enhancing ad buyers’ access to premium inventory and diversifying demand sources for media owners. Speaking with me at The Future of TV Advertising […]

SANTA MONICA, CA — Streaming TV is now well past its first innings, that golden year when it seemed like subscriber growth would never end. In the new era of competition and price inflation, many customers are giving up on SVOD or moving between providers, plunging operators into an age you might call the Churn […]

SANTA MONICA, CA — Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head […]