All posts by Robert Andrews

Treat Creators as Cultural Partners, Not Marketing Tools: MediaHub’s Miller
6 Mar 2025
Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem
4 Mar 2025
Digitas’ Faraci: AI Measurement Still in Beta but Evolving Fast
4 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
CTV’s Next Big Thing: Shortening the Path to Purchase: Clinch’s Etzioni
3 Mar 2025
Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving Target
3 Mar 2025
BrightLine’s Aksman: Remote Controls Beat QR Codes for CTV Add-to-Cart Enablement
25 Feb 2025
Creators Offer Deeper Audience Connections than Influencers: Spotter’s Vineet Pathak
19 Feb 2025
Cognitiv’s Danetz on the Value of Networking in San Juan
19 Feb 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
A Pact to Act: TransUnion’s Julie Clark Looks Forward to Beet Retreat San Juan 2025
17 Feb 2025
Retail Media Networks Need to Activate Data at Scale, Says Index Exchange Exec
17 Feb 2025
“POSSIBLE” Brings Together Marketing, Technology, and Culture for Business Opportunities
17 Feb 2025
Albertsons Bullish on CTV for Full-Funnel Effectiveness
12 Feb 2025
Wurl’s Crofut: Context Is the Key to Unlock CTV Ads in 2025
12 Feb 2025
The Convergence of Convergences: Paskalis Previews Beet Retreat San Juan’s Hot Topics
12 Feb 2025
Beyond QR: Shoppable TV will Ditch Codes for Smarter, Scalable Systems: Ty Cooper, The Take
11 Feb 2025
Albertsons Media Collective’s Liz Roche: Personalized, Scalable CTV Key to Performance
11 Feb 2025
LiveRamp’s Howe: Media Networks Must Stay Focused on Customer Experience
11 Feb 2025
Retailers Struggle to Leverage Programmatic for Onsite Monetization: PubMatic’s Mian
10 Feb 2025