Robert Andrews

AMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering. Wendy MacGregor, VP of Global Media & AdTech Solutions, who recently joined the company from Google, says she was drawn to growth and building opportunities. “We also have an incredibly high quality […]

AMENIA, NY — The US market for commerce media is maturing rapidly, with clients now focusing on more asking questions beyond basic education. They are seeking ways to prove the effectiveness of their spending and drive incremental sales across retailers. Measuring the impact of commerce media investments has become a key challenge for brands. They want […]

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used to be somewhat up to interpretation, AI is now supercharging marketers’ ability to understand it. “It’s a pretty empowering moment […]

AMENIA, NY — Viewers are increasingly watching the same kind of TV content across different devices and services. And that means the industry needs a more holistic approach to advertising, says Travis Scoles, EVP of Advanced Advertising at Paramount. In this video interview with Beet.TV contributor Rob Williams, Scoles says the industry is moving from simply […]

AMENIA, NY — The biggest battleground in TV today is sports rights – and those rights are becoming ever more fragmented amongst a growing number of players. But, while that is introducing complexity, it is also opening up new opportunities for engaging audiences in different ways. Cara Lewis, Chief Investment & Activation Officer of Dentsu International, […]

In a time of increasing consumer angst over data privacy, brands and agencies are grappling with how to leverage data effectively while still crafting powerful brand narratives. But has the reliance on cookie data pulled focus away from defining a brand’s core message? “I think we’ve relied on this data so closely that it’s moved […]

AMENIA, NY — The advertising world has shifted from a centralized oligopoly to a complex, atomized environment where countless market participants are vying to deliver and measure ads at the very edge of the consumer experience. That’s the view veteran ad man Rob Norman, Director and Advisor, gives in this video interview with Beet.TV. “What’s changed […]

AMENIA, NY — For agencies like Quigley-Simpson, adopting artificial intelligence is a roadmap and a work in progress – but human analysis is still critical, says CEO Carl Fremont in this video interview with Beet.TV. Fremont’s agency is getting to grips with AI by partnering with tech vendors. Rather than simply taking AI for granted, Quigley-Simpson […]

AMENIA, NY — As the burgeoning category of retail and commerce media networks continues to hit travel, Marriott is aiming to partner with entertainment brands its thinks underpin travel, The Marriott Media Network launched in 2022, offering an omnichannel experience, reaching consumers throughout their travel journey via display, mobile, email, and future content integrations and […]

CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether “walled gardens” are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest “walled gardens with doors” – controlled access that still allows data sharing and interoperability. Overall, the industry appears to be […]

CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on use cases like measurement, insights and activation. While education gaps remain, early adopters are leveraging clean rooms for data collaboration, […]

CANNES — At a morning panel during Beet.TV’s Global Leadership Summit: Data, Identity & Measurement, executives discussed the evolution of media measurement. They highlighted a shift from simplistic demographic targeting and click-counting to more sophisticated, outcome-based approaches. Panelists emphasized the importance of leveraging advanced data and technology to focus on actual business outcomes, such as purchases, […]

Warner Bros. Discovery is leaning heavily into programmatic transactions, with nearly half of its demand coming through automated channels. The media company sees programmatic as a way to drive operational efficiencies, enable advertisers to match against desired users, and fill inventory during peak live events. “We like to give programmatic the best shot possible,” says […]

CANNES — DirecTV is transforming beyond its satellite TV roots, now offering premium streaming services and leveraging data analytics to support advertisers. The company is seeing strong growth in its streaming product, DirecTV Stream, while maintaining its satellite business. In this fireside at Cannes Lions, attendees learned how DirecTV emphasizes customer-centric approaches and data collaboration with […]

CANNES — Celtra, Annalect and PXP (Fallon) executives highlighted AI’s growing role in streamlining creative workflows, from background removal to predictive asset generation. While AI tools are accelerating ideation and client approvals, panelists emphasized the continued importance of human creativity and craftsmanship. Challenges remain around image quality, talent protection, and IP ownership. Though AI adoption […]

CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform’s ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a “third place” for users to connect authentically, creating opportunities for brands to become part of Gen Z’s social rituals and purchasing […]

Live TV events like sports and breaking news drive huge concurrent viewership spikes, representing great opportunities for advertisers to achieve broad reach. Now the programmatic advertising systems bidding for those ad slots in real-time are working to keep pace with that opportunity,. That is according to Alex Groysman, VP of advertising product development at Spectrum […]

AMENIA, NY — Cadent is hoping its proprietary Aperture Platform can help agencies solve the fragmentation between linear TV and digital advertising landscapes by threading together data with its viewer graph. The platform allows customers to look at different types of exposure and outcome data based on their specific business needs. “We’ve thread together the data […]

CANNES — CVS Media Exchange (CMX) is launching a new self-service offering in partnership with The Trade Desk, as it looks to solve key challenges for clients and push the industry forward through collaborative innovation. As the industry gathered in Cannes in June, the pair announced the pharmacy chain’s first-party data and loyalty program would power […]

CANNES — In a panel at the Global Leadership Summit, industry leaders discussed how AI is reshaping brand safety concerns, particularly around misinformation. While AI-powered tools can rapidly spread false content, they’re also being leveraged to detect and flag problematic material in real-time across social platforms. Lisa Utzschneider highlighted the importance of human oversight in […]