Robert Andrews

With AI features becoming commonplace, the differentiator is the data. As artificial intelligence transforms media planning, Katy Varner, global chief growth strategy officer at IPG Mediabrands believes the true competitive advantage lies not in the technology itself but in how agencies and brands harness unique input. In this video interview with Beet.TV, she explains her agency’s […]

Once upon a time, an advertiser once had a handful of channels across TV, radio, and print.  Modern fragmentation changed all that. For one measurement executive, the solution lies in focusing on attention as a core currency and, more importantly, carefully considering the downstream consequences of the metrics buyers choose to value. “Attention metrics are […]

MADRID — For years, contextual advertising has largely been a game of matching keywords on a page to the topic of an ad. But as the technology improves, so does the ambition to move beyond simple semantics – into realm of human nuance. The next frontier involves training systems to understand not just what a […]

The long-held role of television as a top-of-funnel, awareness-driving medium is being fundamentally rewritten by digitization. Once a channel measured primarily by reach and frequency, television is  now transforming the living room screen into a performance-driven platform where advertisers can track, attribute, and optimize campaigns in real time. This evolution is proving particularly potent in […]

The path a consumer takes from seeing a product to buying it has never been more convoluted. The decades-old model of “last-click attribution,” which gives all the credit for a sale to the final touchpoint, increasingly fails to capture the value of earlier brand introductions. That is the challenge TikTok aims to solve with an […]

Is your next customer a bot? The way consumers shop and discover products is undergoing significant changes, marked by a highly fragmented journey that spans social feeds, e-commerce platforms, retail media, and AI services. Just when retail media was exploding, AI-powered interaction services are now determining which products are presented to consumers, effectively acting as […]

The digital ad industry’s machinery is optimized for impressions and clicks, but a growing contingent argues that true performance requires a more considered, people-first approach. That would mean moving beyond blunt metrics to focus on the quality of the interaction, respecting a user’s time and attention while ensuring brands show up in safe, suitable, and […]

MADRID – As user attention splits between the open web and connected television, how can contextual advertising remain relevant? Jorge Poyatos thinks the industry needs technology that can read the room, discerning not just topics, but also emotion and intent. This is a challenge that requires a “neuro-contextual” approach, said Poyatos, co-founder, Seedtag, in this […]

Walking the line on social values has become a high-wire act for brands, with missteps leading to boycotts and sales slumps, a challenge recently highlighted by controversies that impacted major brands like Bud Light and Target. Chad Hickey believes the answer is not to retreat from values but to embrace them as a core business […]

While interactive entertainment has become a global juggernaut, many advertisers are still treating it like a novelty, allocating only a sliver of their media plans to a single partner. This “one and done” approach overlooks the sheer diversity of the gaming ecosystem, where mobile gaming is quietly commanding vast amounts of user time, according to […]

The world of retail media has long been defined by its proximity to the point of purchase, mastering the art of converting a browser into a buyer. But the upper-funnel world of brand building and storytelling has often remained a separate discipline, measured by different metrics and executed on different platforms. Now, a new partnership […]

Digital and brick-and-mortar commerce don’t have to be strangers. Increasingly, businesses realize the convergence of online and in-store strategies offers brands enhanced opportunities to influence consumer behavior directly at the point of sale. From personalized recommendations to dynamic advertising displays, the in-store environment is becoming a valued part of a digital brand’s footprint Such is […]

Despite the rise of e-commerce, brick-and-mortar locations still offer opportunities for connection and conversion. These physical spaces offer opportunities to drive brand awareness, encourage product trials, and, crucially, facilitate conversions, according to Sean Crawford, managing director, SMG North America. “People have been too obsessed with e-commerce,” Crawfold told Beet.TV in this video interview. “Now is […]

Demand for more granular control over media placements and audience reach is intensifying, pushing the concept of supply-side curation to the forefront. This requires a new level of cooperation, according to one agency executive who argues for an “algorithm era” built on true interoperability. The goal is to ensure that all parties have a hand […]

AMENIA, NY – The long-established rules of search engine optimization are changing fast. In an advertising world increasingly shaped by conversational AI, the efficacy of familiar tactics of keyword stuffing and link-building is coming under pressure. Instead, a new playbook is emerging. With consumers turning to social platforms for discovery, retail sites for shopping, and […]

CANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage industry of platforms providing aggregation and curation services is on the rise. This has prompted agency leaders to push for greater supply path optimization (SPO) to ensure transparency and value for […]

CANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how to use. For many, the promise of a unified customer view remains fractured by internal technology silos and a lack […]

CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a […]

CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels […]

AMENIA, NY – While the advertising industry obsesses over artificial intelligence, one veteran executive suggests its primary function is not to invent the future, but to perfectly codify the past. In his view, AI is less the beginning of a new era and more the definitive end of the old one. Rob Norman, an independent […]