UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor

The UK advertising industry is steadily pushing forward with an initiative to implement a common approach to measuring media consumption across screens. Led by the ISBA (Incorporated Society of British Advertisers) trade body, Project Origin has brought together advertisers, platforms, broadcasters and media agencies. In this video interview with The Project X Institute executive director […]

 
 

IAS CEO Utzschneider Welcomes 2022 With New “Context”

Having raised $270 million from an IPO in 2021, ad verification company Integral Ad Science (IAS) is continuing an acquisition trail designed to accelerate key growth areas. The company has acquired Context, a Paris-based digital content classification company. Here is is the press release. In this video interview with Beet.TV, IAS CEO Lisa Utzschneider explains […]

 
 

A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

LOS ANGELES — Bill Livek didn’t ask for much for Christmas this year – only a revolution to ensure that every TV set in every room in America is fully measured. At Beet Retreat Santa Monica in November, there was a growing belief that the TV industry, which had long depended solely on Nielsen’s panel […]

 
 

Addressability Is Going Up The Funnel: Ampersand’s Barnet

LOS ANGELES — The ability to precision-target and measure connected TV ad exposure, all the way through to metrics like website visitation or purchase, has lit up the prospect of TV becoming a digital-like performance marketing medium. But one man at the center of the medium’s evolution says the opportunity is still well serving brand-building […]

 
 

From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse

LOS ANGELES — When is a stream not a stream? When the streams are played by viewers using a plethora of different devices. That creates a measurement problem for streaming platforms and their advertisers. But one company that has been monitoring streaming quality for two decades says it has the answer. In this video interview […]

 
 

Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger

LONDON – When TV ads came in just one flavor, things were more straightforward. Now that connected TV offers the possibility to target custom creatives at distinct micro-audiences, things are getting a little more complicated. In this video interview with Beet.TV, Ben Regensburger, CEO of Peach, a TV ad creative distribution company, discusses the possible […]

 
 

Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble

LOS ANGELES — It is already a federation of nations. Could Europe now also form an alliance to unify online TV viewer data for advertisers? Stéphane Coruble hopes so. As CEO of RTL AdConnect, the ad sales division of RTL Group, he has already been responsible for helping start a continent-wide joint approach to advanced […]

 
 

Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin

Digital channels like social may have a head start when it comes to applying identity to ad targeting. But TV, thanks to internet connectivity, is catching up. In this video interview with Jon Watts for Beet.TV, Will Keggin, Director, Advanced Advertising, UK, LiveRamp, explains how brands are taking an interest in the UK. Broadcaster innovation […]

 
 

Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn

LOS ANGELES — The theory: the new-look TV ad business can look a lot like digital, significantly automated. The reality: so many Excel sheets still pushed between buyers and sellers. In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV’s Beet Retreat Santa Monica, Richard Nunn, VP & GM, Advertising Suite, Comcast […]

 
 

The Danger Of TV’s New Walled Gardens: Unruly’s Sottile

LOS ANGELES — Whilst smart TVs these days are beginning to report viewing behavior to ad platforms, a more recent trend has seen the platform owners hold onto it as a differentiating asset. That worries many in the industry that are excited by the smart TV targeting opportunity but who want to be able to […]

 
 

A Currency For Every Category: Samba TV’s Navin

LOS ANGELES — It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already […]

 
 

You Are What You App: Why Mobile Drives TV Targeting, According To Sabio

LOS ANGELES — The new world of connected TV allows advertisers a back-flow of information that can accurately measure results or drive new targeting decisions. But what if the best TV targeting data wasn’t TV data at all. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV’s Beet Retreat Santa Monica, Aziz […]

 
 

Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher

LOS ANGELES — It may be more commonly thought of as the company that compiles your credit history but, in the new media era, Experian is carving out a role for itself as the bridge between islands of ad data. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV, Brad Danaher, Managing Director, […]

 
 

Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields

After a “golden” era of connected, subscription TV, a new wave of ad-supported service is emerging – but ad buyers need to catch up. That is the view of one ad-tech exec working on ushering in new formats and new ad currencies. In this video interview with Beet.TV, TripleLift’s Michael Shields explains how the opportunity […]

 
 

Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says

LOS ANGELES — The major selling point of connected TV ad capability is targeting individual viewers or households based off actual viewing data. But what if that practice were just a house of cards? In this video interview with Denise Colella for Beet.TV, Scott Schiller, Global Chief Commercial Officer, ENGINE, says ad industry executives fail […]

 
 

‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV

More brands are coming to recognize the potential of connected TV ads – targeted planning, buying and even measurement of consequential outcomes, on an engaging screen. But, in the era of first-party data, how can they bring their own customer and prospect data to the party? Samsung Ads is launching Samsung Onboarding Partner Program, to […]

 
 

Horizon’s Campanelli Sees New Dawn For Media Measurement

In a world where more ad buyers want to see demonstrable returns from their spend, new data-driven systems are giving agencies and brands optimism of a multi-currency future. Case in point – independent agency Horizon Media just issued a call to alternative media measurement suppliers. In this video interview with Beet.TV, David Campanelli, EVP, Chief Investment […]

 
 

‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders

LOS ANGELES — She spent several years at the world’s largest media agency, GroupM, so few people know the frustrations of media buyers better than Jamie Power. That’s why she is now helping agencies and publishers alike gain more efficiency for themselves, through workflow automation. In this video interview with Zach Rodgers for Beet.TV, Power, Chief […]

 
 

Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge

Marketers and publishers want to heed the new audience privacy imperative – but they also want to be able to connect and overlay audience datasets to make their targeting offering better. In that troublesome space has emerged a new class of software product – the “clean room”, or “safe haven”. In this video interview with […]

 
 

UK Addressable TV Dynamic & Growing: GroupM’s Thomas

LONDON – It was the canary in the mineshaft brought to a “shuddering stop”. Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV […]

 
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