Nissan’s Witherspoon Drives Cannes FreeWheel Discussion On Television’s Future

CANNES – How does a huge marketer like Nissan convince its procurement people to explore new, non-traditional ways of reaching audiences and measuring those efforts? “We have this kind of internal joke that right now we have more pilots than American Airlines,” is how Allyson Witherspoon, Nissan’s GM for Global Brand Engagement, explained it. At […]

 
 

OMD’s Oasis Guides Clients Through Immersive Technologies

LAS VEGAS – An oasis is defined as a fertile spot in a desert where water is found. OMD’s Oasis encampment at CES 2017 provides a similar function, but one based more on providing strategic direction than liquid sustenance. “From year to year, the changes are enormous, overwhelming,” observes Monica Karo, the CEO of OMD […]

 
 

Voice Recognition For TV ‘The New Battlefront’: OMD USA’s Winkler

Pure programmatic buying of television ads in a real-time, automated fashion is not happening at any kind of scale today and probably won’t for a few years, according to the Chief Investment Officer for OMD USA. However, “A lot of the benefits from programmatic thinking are starting to come into the marketplace, mostly through the […]