Retail & Commerce Media

‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
8 Jun 2020
Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
27 May 2020
Danone’s CDO Doat: Context Is Critical for Advertising
27 May 2020
POLK’s Julie Mynster: The Future of Car Shopping Is Online
20 May 2020
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
19 May 2020
Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail
18 May 2020
NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’
23 Mar 2020
Roundel’s Hovorka: Tech Companies Need Humility When Working with Brands
2 Mar 2020
Roundel’s Kristi Argyilan: Shopper Marketing Is the “New Black”
21 Feb 2020
PCH’s Bagdasarian: Data at Scale Is a Competitive Advantage for Targeted Advertising
30 Jan 2020
AdTech Doyenne, Target’s Kristi Argyilan, to Headline the Beet Retreat in San Juan Feb 5-7
26 Jan 2020
TVbeat Pooling TV Companies’ Ad Inventory
26 Dec 2019
With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord
18 Dec 2019
PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results
13 Dec 2019
Georgia-Pacific CMO Bergsma: Investing in Employees Leads to Better Outcomes
17 Oct 2019
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
11 Oct 2019
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
Triad to Help Brands Build Shopper Marketing Strategies Via New Unit
9 Oct 2019
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
4 Oct 2019
Ad-Supported Content on OTT Is TV Done Better: Vudu’s Blanksteen
2 Oct 2019
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