Programmatic

Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
6 Apr 2025
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
2 Apr 2025
Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan
Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan
31 Mar 2025
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
31 Mar 2025
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
30 Mar 2025
FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge
FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge
26 Mar 2025
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
Transparency in CTV Bidding Is Key to Driving Higher Quality Media Value: Goodway Group’s Friedman
26 Mar 2025
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez
24 Mar 2025
For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec
For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec
24 Mar 2025
Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill
Native Ad Formats Create New Growth Opportunities in CTV: Magnite’s Greg Sherrill
22 Mar 2025
Roku’s Programmatic Evolution: From Manual Stitching to Real-Time Bidding
Roku’s Programmatic Evolution: From Manual Stitching to Real-Time Bidding
19 Mar 2025
AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller
AI Is Transforming Advertising and Marketing With Deep Learning: Cognitiv’s Anna Spanfeller
18 Mar 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
17 Mar 2025
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
15 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
Live TV Is Back, But it’s Going to Need ‘Hyperscale’ Infrastructure
Live TV Is Back, But it’s Going to Need ‘Hyperscale’ Infrastructure
10 Mar 2025
Programmatic CTV and AI’s Media Insights Will Be Key Topics at Beet Retreat San Juan: Index Exchange’s Andrew Casale
Programmatic CTV and AI’s Media Insights Will Be Key Topics at Beet Retreat San Juan: Index Exchange’s Andrew Casale
18 Feb 2025
Retailers Struggle to Leverage Programmatic for Onsite Monetization: PubMatic’s Mian
Retailers Struggle to Leverage Programmatic for Onsite Monetization: PubMatic’s Mian
10 Feb 2025
CTV Reaches Ubiquity as Smaller Advertisers Tune In: LG Ad Solutions’ McMahon
CTV Reaches Ubiquity as Smaller Advertisers Tune In: LG Ad Solutions’ McMahon
29 Jan 2025