Programmatic

Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
15 Apr 2026
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
14 Apr 2026
Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising
Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising
13 Apr 2026
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
8 Apr 2026
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
For WBD’s Steinhauser, Agentic AI Still Early Stage But With Meaningful Momentem
For WBD’s Steinhauser, Agentic AI Still Early Stage But With Meaningful Momentem
29 Mar 2026
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
22 Mar 2026
Alliant’s Margo Hock: First-Party Data Has Its Limits
Alliant’s Margo Hock: First-Party Data Has Its Limits
15 Mar 2026
Ad Industry Needs Standards Before AI Agents Start Buying Media: IAB Tech Labs’ Anthony Katsur
Ad Industry Needs Standards Before AI Agents Start Buying Media: IAB Tech Labs’ Anthony Katsur
10 Mar 2026
AI Is Moving Fast but Work Still Gets Done in the Present: Hearst’s Lee Garfield
AI Is Moving Fast but Work Still Gets Done in the Present: Hearst’s Lee Garfield
9 Mar 2026
Beyond the Niche: Unity Exec Urges Marketers to Rethink Gaming
Beyond the Niche: Unity Exec Urges Marketers to Rethink Gaming
25 Feb 2026
Audio Gets Programmatic: Lisa Coffey of IHeartMedia Says ‘Guaranteed Human’ Wins Trust
Audio Gets Programmatic: Lisa Coffey of IHeartMedia Says ‘Guaranteed Human’ Wins Trust
22 Feb 2026
Index Exchange’s Andrew Casale: Containerization Brings Buyside Decisions ‘Closer to the Sell Side’
Index Exchange’s Andrew Casale: Containerization Brings Buyside Decisions ‘Closer to the Sell Side’
10 Feb 2026
Market Transparency, AI Reshape Ad Buying in Connected TV: Horizon Media’s Samantha Rose
Market Transparency, AI Reshape Ad Buying in Connected TV: Horizon Media’s Samantha Rose
2 Feb 2026
Streaming Ad Market Matures as Programmatic, AI, Contextual Targeting Accelerate: FreeWheel’s Kathy Argyriou
Streaming Ad Market Matures as Programmatic, AI, Contextual Targeting Accelerate: FreeWheel’s Kathy Argyriou
27 Jan 2026
Why Agencies Should Never Fully Outsource Video Buying to AI
Why Agencies Should Never Fully Outsource Video Buying to AI
26 Jan 2026
AI Agents Will Make Millisecond Optimizations Humans Can’t, Dentsu’s McDonagh Says
AI Agents Will Make Millisecond Optimizations Humans Can’t, Dentsu’s McDonagh Says
19 Jan 2026
Cross-Platform Cloud Gaming Comes With PHYND’s Magnite-Powered Ads
Cross-Platform Cloud Gaming Comes With PHYND’s Magnite-Powered Ads
13 Jan 2026
AI Agents are Starting to Buy TV Ads for Each Other
AI Agents are Starting to Buy TV Ads for Each Other
12 Jan 2026
Live TV, AI Search, Retail Media are Set to Converge: Omnicom’s Megan Pagliuca at CES 2026
Live TV, AI Search, Retail Media are Set to Converge: Omnicom’s Megan Pagliuca at CES 2026
9 Jan 2026