Programmatic

Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
14 Oct 2025
Data Vendor Ecosystem Boosts Ad Precision and Simplifies Activation: Index Exchange’s Michael Richardson
Data Vendor Ecosystem Boosts Ad Precision and Simplifies Activation: Index Exchange’s Michael Richardson
13 Oct 2025
For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
7 Oct 2025
CTV and Programmatic are Transforming Healthcare Advertising: The Trade Desk’s Kyle Avery
CTV and Programmatic are Transforming Healthcare Advertising: The Trade Desk’s Kyle Avery
28 Sep 2025
For Dentsu, the ‘Algorithm Era’ Demands a New Partnership Playbook
For Dentsu, the ‘Algorithm Era’ Demands a New Partnership Playbook
7 Sep 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
Composability will Power the Next Generation of AI-Driven Advertising: Infillion’s Simon Asselin
Composability will Power the Next Generation of AI-Driven Advertising: Infillion’s Simon Asselin
18 Aug 2025
CTV’s Promise Outpaces Its Plumbing, Say Experts from Digitas, Roku, Index Exchange and EX.CO
CTV’s Promise Outpaces Its Plumbing, Say Experts from Digitas, Roku, Index Exchange and EX.CO
17 Aug 2025
Pontiac Intelligence’s Keith Gooberman: Legacy DSPs Are Like Battleships — CTV Growth Requires a Speedboat
Pontiac Intelligence’s Keith Gooberman: Legacy DSPs Are Like Battleships — CTV Growth Requires a Speedboat
12 Aug 2025
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
IAB Tech Lab Unveils ‘LEAP’ Ad Playbook to Modernize Live Event Streaming Ads
IAB Tech Lab Unveils ‘LEAP’ Ad Playbook to Modernize Live Event Streaming Ads
6 Aug 2025
IQVIA’s McLean Shaw: How Healthcare Marketers Can Navigate Tightening Privacy Regulations
IQVIA’s McLean Shaw: How Healthcare Marketers Can Navigate Tightening Privacy Regulations
6 Aug 2025
Programmatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, Kinesso
Programmatic Pharma Ads Gain Momentum as TV Marketplace Evolves: Experts from The Trade Desk, Kinesso
6 Aug 2025
The Answer to Ad Tech’s Complexity Is One Word, Says FreeWheel’s Merriweather
The Answer to Ad Tech’s Complexity Is One Word, Says FreeWheel’s Merriweather
4 Aug 2025
Infillion’s Rossi: Automation Risks Neutralizing Brands in a Sea of Sameness
Infillion’s Rossi: Automation Risks Neutralizing Brands in a Sea of Sameness
4 Aug 2025
Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
4 Aug 2025
The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs Discuss
The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs Discuss
3 Aug 2025
Women’s Sports Has Bright Future in Streaming Amid Programmatic Growth: Scripps’ Joe Naylor
Women’s Sports Has Bright Future in Streaming Amid Programmatic Growth: Scripps’ Joe Naylor
31 Jul 2025
FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social
FreeWheel’s Sogliuzzo: to Win Small Advertisers, CTV Must Act Like Search and Social
21 Jul 2025
Programmatic Fuels Brand Investment in Women’s Sports, Says WBD’s Huda Kazi
Programmatic Fuels Brand Investment in Women’s Sports, Says WBD’s Huda Kazi
15 Jul 2025