Programmatic

Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
19 Aug 2024
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
19 Aug 2024
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
14 Aug 2024
Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
14 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
12 Aug 2024
TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation
8 Aug 2024
FreeWheel’s Soo Jin Oh On TV’s Programmatic Reboot
7 Aug 2024
In Election Battlegrounds, CTV Ad Inventory Is Selling Out: FreeWheel’s Davis
7 Aug 2024
CTV Has Reached Inflection Point With Advertisers: Dentsu’s Kevin Weigand
6 Aug 2024
Roku Focuses on Performance and Outcomes as Streaming Matures
5 Aug 2024
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
5 Aug 2024
‘Our Acquisition of Teads Gives Marketers Full-Funnel Reach’: Outbrain’s David Kostman
1 Aug 2024
Addressable TV Ads Give Political Campaigns Granular Targeting
1 Aug 2024
Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock
30 Jul 2024
Transparency in Programmatic CTV Is Crucial for Advertisers: Spectrum Reach’s Michael Kuntz
29 Jul 2024
Reaching Cookieless Audiences Brings 80% Boost: Intent IQ’s Beer-Gabel
24 Jul 2024
Programmatic CTV Ads Benefit from Contextual Signals: Wurl’s Ria Madrid
17 Jul 2024
Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso
16 Jul 2024
Disney Embraces Automation and Interoperability in Ad Sales
16 Jul 2024