Programmatic

Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
19 Nov 2024
CTV’s Conquest of Live Programming Will Be Major Topic at Beet Retreat Santa Monica 2024
CTV’s Conquest of Live Programming Will Be Major Topic at Beet Retreat Santa Monica 2024
11 Nov 2024
P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry
P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry
28 Oct 2024
Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’
Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’
10 Oct 2024
Philo Grows on Expanding Content, High-Signal Advertising: Aulden Kaye Yi
Philo Grows on Expanding Content, High-Signal Advertising: Aulden Kaye Yi
7 Oct 2024
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
22 Sep 2024
Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts
Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts
18 Sep 2024
Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura
Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura
11 Sep 2024
Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa Klausner
Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa Klausner
10 Sep 2024
Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen Soch
Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen Soch
10 Sep 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
19 Aug 2024
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
Warner Bros. Discovery’s Kazi On The Evolution Of Programmatic Buying
19 Aug 2024
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
14 Aug 2024
Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
14 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
CMX’s Walsh On Trade Desk Tie-Up, Roadmap to Success
12 Aug 2024
TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation
TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation
8 Aug 2024
FreeWheel’s Soo Jin Oh On TV’s Programmatic Reboot
FreeWheel’s Soo Jin Oh On TV’s Programmatic Reboot
7 Aug 2024
In Election Battlegrounds, CTV Ad Inventory Is Selling Out: FreeWheel’s Davis
In Election Battlegrounds, CTV Ad Inventory Is Selling Out: FreeWheel’s Davis
7 Aug 2024